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Apple in acquisition talks with Tidal, but will it really happen?

Apple has entered into discussions with Tidal about a potential acquisition. The Wall Street Journal reported that the two parties have been in talks, citing unnamed people familiar with the proceedings. On the surface, this seems like a reasonable pairing. Both Tidal and Apple Music have been focused on creating artist-friendly services, each securing some coups in exclusive releases over the past month. But digging a little deeper, Tidal’s recent accomplishments might cast doubt on the tie-up. Continue Reading