Watch @S_C_’s “Family Feud”: https://t.co/We5OlPBrLl pic.twitter.com/8SuekP8Crd
— TIDAL (@TIDAL) December 29, 2017
Tidal is a perpetually up and down story. The platform ended 2017 with an upswing, as owner and hip-hop legend Jay-Z released a massive new music video for his 4:44 album exclusively on the platform. The opulently shot eight-minute music video is directed by Ava DuVernay and stars what seems like half of Hollywood’s A-list. “Family Feud” most prominently features wife Beyoncé and daughter Blue Ivy as it responds to the narrative of marital strife laid out in Beyoncé’s album Lemonade, also a Tidal streaming exclusive.
Tidal’s place in the streaming music ecosystem has been a question mark over the past year. It has been one of the most aggressive in pursuing and protecting its exclusive releases, but has had a revolving door of executives arriving and departing the business. We’ll be charting whether the company is able to have more ups than downs this year.