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Chicago Summit in four weeks: A deeper Infinite Dial; audio creative; programmatic; podcasting

The RAIN Digital Audio Advertising Summit takes place in four weeks, on April 12 at the House of Blues in Chicago. One of many highlights will be Tom Webster (Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital), well-known as the hosts and presenters of The Infinite Dial Webinar, in a moderated discussion of the 2017 edition of that monumental consumer survey. Continue Reading

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Quotes and memorable moments from RAIN Summit in NYC

The RAIN Online Audio Advertising Summit at the Metropolitan Pavilion in New York this week featured 22 speakers in a streamlined four-hour morning conference. Audio buyers from New York ad agencies shared the audience space with audio publishers, podcast networks, and tech companies. All the speakers contributed high-level thought leadership. We gathered just a few quotes of interest during the event. Continue Reading

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RAIN Streaming Audio Advertising Summit: Registration now open!

RAIN is pleased to announce that The Streaming Audio Advertising Summit, June 2 in New York, is now open for registration. The event, which will focus on exploring the advantages of the marketing opportunities of online audio, will take place from 9:00AM to 1:00PM at the beautiful Metropolitan Pavilion. Click for details. Continue Reading

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Continued advertising focus at RAIN Summit Europe (Nov. 4)

As reports emanate from Advertising Week in New York, RAIN is preparing to continue the focus on digital audio advertising at RAIN Summit Europe, November 4, at 1 Wimpole Street, London. Produced in cooperation with the IAB UK, the conference agenda features four panel discussions which will explore the topic of advertising strategies in streaming audio: Continue Reading

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Kurt Hanson: Hope to See You in London!

Online radio is not just a North American phenomenon — it’s a global one. Reflecting the global nature of online radio, we are about to host our third annual RAIN Summit Europe, on Tuesday, November 4th. After successful events in Berlin in 2012 and Brussels in 2013, this year we’re coming to London … and here is why you should join us! Continue Reading

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Edison reveals new “Share of Ear” metrics at RAIN Summit Indy

In a special presentation at RAIN Summit Indy on Tuesday, Larry Rosin, President of Edison Research, broke out new statistics from the “Share of Ear” study conducted earlier this year, and initially summarized in June. Attempting to quantify how American adults listened to audio from all sources, Share of Ear attributed 11.6% of listening to Internet Radio — in the study context, that meant both non-interactive services like Pandora, and interactive services like Spotify. In the RAIN Summit presentation, Larry Rosin unpacked that metric to illuminate more detailed findings. Continue Reading

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Conversation with Ryan Farish: New paths to music success

by Brad Hill

Ryan Farish is an electronic-music composer and producer, a pioneer of the EDM (Electronic Dance Music) genre which is surging in popularity, and a Grammy-nominated songwriter. He coined the defining sub-genre of his music as Positive Chillout, a category now in use by other musicians.

Farish will be featured onstage at RAIN Summit Indy, September 9 in Indianapolis, in a panel titled “EDM: Streaming a New Path to Success.” In anticipation, RAIN spoke with Ryan Farish by phone, asking about how his star career unfolded without the traditional leverage of broadcast radio or a major-label deal. Continue Reading

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Focus on advertising models at RAIN Summit Indy

In-stream advertising has taken leaps forward in the last year, both in technology and advertiser demand. There are in-stream audio messaging, voice activated ads, geo-fenced and zip code targeted campaigns, branded playlists and sponsored downloads. These innovations, and questions of building ad models that encourage asdvertisers to invest with confidence, will be placed in a bright spotlight at RAIN Summit Indy, September 9 at the Indiana Convention Center. Continue Reading