Details are scant, but it is confirmed that Pacific Content — a leading producer of branded podcasts — is undergoing a layoff sweep, as reported in Broadcast Dialogue. The extent of the cuts is not publicly known, but reporting indicates that parent company Rogers Sports and Media has confirmed the action. Continue Reading
In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading
Brief news items and worthy reads from around the web. It’s another batch of pandemic stories from several podcasting insiders. Read on for the latest insights from Megaphone’s Max Turck, Pacific Content’s Steve Pratt, and Podcast Pontifications’ Evo Terra. Continue Reading
Steve Pratt of Pacific Content shares a large collection of expert insights on what they expect in podcasting next year. The pros have a range of predictions, including consolidation, proliferation, diversity, and reaching $1 billion. Continue Reading
Pacific Content has hired Jonas Woost as its director of business development. In this role, he will be responsible for continuing to expand Pacific Content’s roster of clients and podcasts. Continue Reading
Steve Pratt of Pacific Content shares tips on how to create a good podcast without breaking the bank. His post also offers advice on the common pitfalls that snare low-budget productions. Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Steve Pratt of Pacific Content lays out data and charts backing the importance of average consumption for podcasters. This metric may offer a different picture of audiences and engagement than downloads alone. Continue Reading
Steve Pratt of Pacific Content shares his thoughts on podcast scaling: One group of podcast producers aren’t just creating value for themselves. They’re helping to grow a lot of new listeners for the entire industry. Continue Reading
Guest columnist Steve Pratt reflects on the podcast industry predictions experts made for Pacific Content last year. Overall, their forecasts were on point. Read on for a look back at what did (and didn’t) happen in 2018. Continue Reading
Steve Pratt of Pacific Content looks to TV news for inspiration in the podcast world. Drawing on his own experience in local television, Pratt explores the importance of consistency in staying on top. Continue Reading