Comprehensive coverage of the podcasting industry and its business ecosystem.
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor. iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor — i’s an exclusive deal. Continue Reading
Google’s AI calls him “incredibly influential.” Certainly his show, WTF with Marc Maron, helped galvanize the podcast category in early days. Today we learn that the groundbreaking podcast will distribute its final episode sometime this fall. Continue Reading
The latest guest column from Amplifi Media CEO Steve Goldstein reviews the recently concluded Podcast Show London. “An energized, impressively staged event,” Seve says. Five key takeaways are described here. “We’ve moved well past podcasting’s quaint beginnings.” Continue Reading
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
Professional trade organization The Podcast Academy, which produced an annual awards program for podcast creators, has announced the introduction of two new international honors. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading
“While others are scaling back, Libsyn is bucking the trend.” Eminent podcast company Libsyn fashions itself as breaking free of a prevailing business environment, as it announces new hires to its Business Development team.
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Global audio content development and investment company PodX (formally PodX Group) has announced its acquisition of pod studio Lemonada Media. CEO Patrick Svensk calls it “a landmark transaction.” Lemonada is a blazing podcast success story, with a roster that includes Julia Louis Dreyfuss, David Duchovny, and Meghan, Duchess of Sussex. Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading