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NPR launches “Up First” morning news podcast, hoping to cross over audiences

National Public Radio (NPR) will launch Up First, a 10-minute, 6:00AM podcast news bulletin drawn from its widely distributed Morning Edition syndicated radio show. In starting an online-only podcast that seemingly competes with the live daily radio show which spawned it, NPR intends to address a discrete audience that might not be familiar with NPR radio programming, and possibly drive that audience into a deeper involvement with the NPR ecosystem. Continue Reading

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The Download on Podcasting offers best practices

Texas A&M University and DMR/Interactive have released their best practices for podcasting. The report is the latest publication from The Download on Podcasting, a joint effort between the two parties, that aims to offer insights and viewpoints on this facet of the audio industry. The collection of best practices draws on experts from Libsyn, PodcastOne, and Midroll Media. Continue Reading

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Emmis ties with Triton Digital and Omny Studio to repurpose shows on-demand

Emmis Communications has announced a three-way technology partnership which will more smoothly repurpose program content for online, on-demand distribution. The solution announced today is a blend of technologies offered by Omny Studio, which has specialized in easy-to-use program clipping and archiving, and Triton Digital, which brings its Tap Podcast monetization platform into the mix. Continue Reading