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Infinite Dial: Steady rise for podcasting; continued super-listening

In today's Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term "podcasting" has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017.

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Omny Studio unveils analytics tool for streamed Apple Podcasts

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Omny Studio announced the launch of Apple Podcast Consumption Analytics, which was first announced in a webinar with RAIN News in August. This service is now out of beta testing and is available to enterprise customers. Customers using the analytics will be able to track and report consumption data from streamed plays of podcast episodes listened to on the Apple Podcasts app.

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