Jacobs Media released Techsurvey 2025, the 21st annual edition of its universally observed survey of radio listeners. As always, the questions and answers illuminate how digital audio realities have influenced radio listening trends and audience behaviors. We comb through it for top insights, and link to the source.
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In a blog post written by Fred Jacobs, Jacobs Media reveals that in-car broadcast radio listening, as a percentage of time spent listening, is at its lowest point in a span of 2018 to 2022. This teaser result is from the upcoming annual Techsurvey presentation scheduled for release in April. Podcasting shows an interesting movement, too. Continue Reading
Jacobs Media has released its Public Radio Techsurvey 2021, the latest in an annual canvas of public radio listeners. In a rich array of survey results, we see that podcasting is adopted at a higher rate than in the general U.S. population. Click through for tons of detail, graphics, and a download link. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
The full results of Jacobs Media annual Techsurvey are not released yet, but All Access got hold of one data point pertaining to podcast consumption. For the third straight year, weekly podcast listening nudged upward to 23%. That’s a slightly great share than the 21% of last year, and the 20% of 2016. Many respondents in the Jacobs survey are radio listeners, putting an interesting angle into the results. Continue Reading