In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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In a new data release from Sounds Profitable, a meticulous analysis of self-described listener behavior seeks to understand the listening habits and preferences of people who listen to News podcasts. Called The News Podcast Consumer, it is part of an ongoing study. Click for details and source link. Continue Reading
— A Passion For Building (SoundStack / John Morris)
— How Audiences Differ (Sounds Profitable)
— Lacking The Buzz? (Virtually Parkinson Podcast)
— At The Vanguard (Miami MusicTech) Continue Reading
— Equitable Coverage (iHeartMedia)
— A The Vanguard (Miami MusicTech 2025)
— CES + AI = Webinar (Jacobs Media
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— Tenure (The Podglomerate)
— Yet Another (E.B. Moss)
— The Biz of Bizzy Audiences (Sounds Profitable)
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Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Media and consulting company Sounds Profitable has released the Podcast Industry Glossary. It’s an online product — and, as such, is a living document. Not only can Sounds Profitable keep it updated, but there is an open invitation for community updates. Click through for a brief review and links. Continue Reading