RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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Sounds Profitable
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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Hearing the News: All about news podcast consumers (Sounds Profitable & NPR)
In a new data release from Sounds Profitable, a meticulous analysis of self-described listener behavior seeks to understand the listening habits and preferences of people who listen to News podcasts. Called The News Podcast Consumer, it is part of an ongoing study. Click for details and source link. Continue Reading
RAIN Notes: January 22
— A Passion For Building (SoundStack / John Morris)
— How Audiences Differ (Sounds Profitable)
— Lacking The Buzz? (Virtually Parkinson Podcast)
— At The Vanguard (Miami MusicTech) Continue Reading
RAIN Notes: January 14
— Equitable Coverage (iHeartMedia)
— A The Vanguard (Miami MusicTech 2025)
— CES + AI = Webinar (Jacobs Media
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RAIN Notes: January 13
— Tenure (The Podglomerate)
— Yet Another (E.B. Moss)
— The Biz of Bizzy Audiences (Sounds Profitable)
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True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)
Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Content preferences, discovery methods, and attitudes of podcast listeners (Sounds Profitable #2)
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
The potential of podcast persuadables (Sounds Profitable research)
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Podcast Industry Glossary opened by Sounds Profitable, inviting public participation
Media and consulting company Sounds Profitable has released the Podcast Industry Glossary. It’s an online product — and, as such, is a living document. Not only can Sounds Profitable keep it updated, but there is an open invitation for community updates. Click through for a brief review and links. Continue Reading
“The Podcast Opportunity” reveals buy-side planning, requirements, and experiences (Sounds Profitable)
Sounds Profitable has released a data+interview report (The Podcast Opportunity) which explores buyer perceptions of podcast advertising. With a rich mix of survey data and qualitative interviews with agencies and brands, this project delivers a holistic understanding of podcast advertiser habits, preferences, and perceptions. Click for a sample of survey results, some quotes, and the download link. Continue Reading