Anyone interested in buying, selling, or supplying technology for digital audio advertising should know about the upcoming standard specification for audio ads — DAAST (Digital Audio Ad Serving Template). Next Thursday, October 30, the IAB will host a webinar to introduce the proposed standard in a different format. Registration is free and open to everyone. Continue Reading
The Interactive Advertising Bureau (IAB) is accepting comments for the Digital Audio Ad Service Template (DAAST), which was released on September 8. Click through for a link to the review document, and how to submit comments. Continue Reading
The Interactive Advertising Bureau will release the first standard template for digital audio advertisements today, called the “Digital Audio Ad Service Template” (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group).
The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.
RAIN spoke to Scott Cunningham of the IAB, and Benjamin Masse, co-chair of the Working Group and SVP of Triton Digital. Continue Reading
IAB held its Digital Audio Agency Day on Wednesday morning, preceding RAIN Summit NYC. Attendees filled The Greene Center in downtown Manhattan to hear research, panel sessions, and a keynote from RAIN’s Kurt Hanson. Continue Reading