The Interactive Advertising Bureau (IAB) has released A Digital Audio Buyer’s Guide, a free, 29-page explanatory overview of the streaming audio advertising ecosystem. The guide promotes digital audio’s high-growth, mobile-friendly attributes to marketers. Continue Reading
Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading
Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading
Anyone interested in buying, selling, or supplying technology for digital audio advertising should know about the upcoming standard specification for audio ads — DAAST (Digital Audio Ad Serving Template). Next Thursday, October 30, the IAB will host a webinar to introduce the proposed standard in a different format. Registration is free and open to everyone. Continue Reading
The Interactive Advertising Bureau (IAB) is accepting comments for the Digital Audio Ad Service Template (DAAST), which was released on September 8. Click through for a link to the review document, and how to submit comments. Continue Reading
The Interactive Advertising Bureau will release the first standard template for digital audio advertisements today, called the “Digital Audio Ad Service Template” (DAAST). The breakthrough standard was developed by an industry coalition organized by the IAB (the IAB Digital Audio Ad Serving Template Working Group).
The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.
RAIN spoke to Scott Cunningham of the IAB, and Benjamin Masse, co-chair of the Working Group and SVP of Triton Digital. Continue Reading
IAB held its Digital Audio Agency Day on Wednesday morning, preceding RAIN Summit NYC. Attendees filled The Greene Center in downtown Manhattan to hear research, panel sessions, and a keynote from RAIN’s Kurt Hanson. Continue Reading