RAIN Notes: December 16
Humans outnumbered – David Cohen (IAB)
Having it all – Howard Stern Continue Reading
IAB
IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share
The Interactive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, “macroeconomic concerns” among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. Click for more info, a visual and link to the original. Continue Reading
“A return to strong growth” — IAB Internet Advertising Revenue Report
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
RAIN Notes: January 28
— Two On The Board & One Award (IAB)
— Surfing (Libsyn)
— Good New Days (Paul Riismandel) Continue Reading
Digital audio & Podcast ad revenue set for 2025 growth … but reduced (IAB)
Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. The IAB asserts that this report “provides critical insights into what’s ahead for audio advertising and podcasts.” Click for numbers and the IAB chart. Continue Reading
RAIN Notes: October 21
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
RAIN Notes: October 18
RAIN Notes: October 16
RAIN Notes: October 11
— Turning Tables (Seeking Alpha / Spotify)
— Taming A Wild Card (True Native Media)
— Like A Wild Horse (IAB)
Captivate and Megaphone achieve IAB 2.2 podcast measurement certification
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency
In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
RAIN Notes: Wednesday, April 17
— All The Ears (Spotify)
— The More Things Change… (MIDiA Research)
— Crossing Borders (Acast)