by Steve Goldstein In this guest column, Steve reflects on the recent on-off-on drama of OZY Media, and considers the story as a cautionary tale for podcasting — “Desperation can lead to warped thinking and questionable tactics.” Read this.
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by Steve Goldstein Radio ownership is down. Digital listening to broadcast radio is only 12% in the U.S. There is no single reason radio’s digital conversion is slow, Steve Goldstein says in this guest column, while noting that “history has been unkind to repurposed content on new platforms.” He offers better examples from other industries and provides a suggestion for radio.
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by Steve Goldstein In this guest column, Steve Goldstein charts two crucial aspects of a podcast: Content value, and awareness. They are not always correlated ideally, which leads to the “Grid of Pain.” Click for the graphic and why it’s essential.
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by Steve Goldstein
If “findability” isn’t in every podcast creator’s lexicon, this guest column by Steve Goldstein will put it there. Steve details the search agony an enthusiastic and motivated user might have (and he did have) finding a podcast after hearing it advertised. An eye-opening read. Continue Reading
by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading
by Steve Goldstein
In this guest, um, “column,” Steve Goldstein demystifies (maybe) the podcasting ecosystem with a helpful infographic. Must see. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein presents a much-needed thought piece which examines where the value lies in podcast subscriptions — for creators, for audiences, and for the global ecosystem. “We don’t yet know the value between podcast content and someone’s wallet.” Essential reading. Continue Reading
by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
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by Steve Goldstein
In this guest column, Steve Goldstein debunks the headlines declaring 2-million existing podcasts. Should single-episode “one-and-done” efforts count? The Amplifi Podcast Pyramid really clarifies how we should interpret the global podcast catalog — and is a thing of beauty.
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by Steve Goldstein
In this guest column, Steve Goldstein delivers a list of eye-catching, thought-provoking stats from the podcast realm. As far as we can tell, not a single one is April Foolery.
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by Steve Goldstein
In this guest column, Steve Goldstein gets real about podcast creators getting their shows into the mobile devices of prospective listeners, and then actually getting played as a separate challenge. “Our smartphones are loaded with the great intentions of downloaded podcasts that are never listened to.” Brace for numbers-based reality.
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