It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. Click for details. Continue Reading
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
Podcast giant Acast has released a case study of a recent ad campaign for KFC in Australia. The campaign was distributed across several shows and networks to attain scale and frequency. Click for details and the audio host read. Continue Reading
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Publicly traded podcast giant Acast released a Q1 financial report, disclosing net sales growth and gross margin for the quarter. The fine print reveals key sales, costs, profit, EBITDA, and other metrics, comparing them across one and two years. We see positive movement year-over-year in sales, cost, profit, and EBITDA. Quarter-over-quarter comparisons are also revealing. Continue Reading
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading
Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading
Global podcast behemoth Acast released Q3 earnings this morning. Click for top-line key metrics and several revealing graphics. Continue Reading
Acast announces that it has formed a partnership with brand safety, suitability, and planning service Barometer. The news is targeted to podcast advertisers, with a promise to navigate risk, discover new content, and measure campaign performance. Initiatives like this reassure advertisers that podcast advertising (still rather a new kid on the block for some advertisers) can be as trustworthy and exacting as longer established media categories. Click for more.
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading