RAIN Notes: Wednesday, June 26
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Entertainment / Enjoyment / Effectiveness: Signal Hill quantifies common sense for branded podcasts
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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RAIN Notes: Tuesday, June 25
— Historical Reference (Fred Jacobs)
— AMPing Up The Executive Team (Amplitude Media)
May podcast ad spend drops 14% (Magellan); 13 of top 15 are repeat big-spenders
Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading
iHeart Podcast Union closes first contract deal with significant pay/benefit increases
The iHeart Podcast Union has ratified its first union contract with iHeartMedia, the group announced this morning on X. The news comes with the first raft of employment agreements. Click for the details. Continue Reading
RAIN Notes: Tuesday, June 25
— The Final Nail (Google)
— Addition (Soundstack)
— Subscription Resistance (Jacobs Media)
Triton U.S. Podcast Ranker, supercharged by iHeart Audience Network, expands to 150
Triton Digital’s monthly U.S. Podcast Ranker now measures newcomer iHeart Audience Network, expanding the ranker scale to 150 podcasts. Click for details. Continue Reading
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
SiriusXM Media adopts UID2, Trade Desk’s new “identity fabric”
SiriusXM Media is announcing its adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. Sirius calls this decision “groundbreaking.” UID2 was developed by The Trade Desk, a leading demand-side advertising platform. Continue Reading
James Cridland’s International Radio Trends: Faking it – competition winners caught out
by James Cridland
Capital Radio Network in Australia said it wasn’t trying to mislead listeners. Guest columnist James Cridland calls BS on that, and explains why. It’s about holding a listener contest without holding one. Nothing new, James says, and cites an example. Plus: Previewing the next iOS version, congratulations to winning broadcasters, and a preview of Swiss Radio Day. Continue Reading
Libsyn integrates with new YouTube publishing features, enhancing podcaster control
Leading podcast hosting company Libsyn is announcing an integration with YouTube’s recently announced podcast API (Application Programming Interface) features. The new product suite is designed to establish a well rounded podcast presence on YouTube, a vital audio distribution point. Continue Reading
iHeartMedia sets podcast strategy for its Women’s Sports Audio Network
WSAN (Women’s Sports Audio Network), a unit launched by iHeartMedia in April, is announcing an inaugural slate of original podcasts across a range of sports. It’s an ambitious and sprawling effort supported by inaugural partners on the production and sponsorship sides. Click for details. Continue Reading