Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading
Australian podcast production house Deadset Studios and market research agency Insightfully have released the findings of PodPoll 2024, an in-depth survey into podcasting listening habits and behaviors. Click for details and charts. Continue Reading
— Leaping (Standard Media Index)
— Ratings Excitement (Jacobs Media) Continue Reading
Spanish-language podcast production company Radio Ambulante is bringing its full slate of podcasts to iHeart Media’s My Cultura network. My Cultura publishes storytelling in English, Spanglish, and Spanish. Under the new partnership, the two companies will also develop and co-produce a minimum of two new shows over the next two years. Continue Reading
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
Newsweek wants to provide readers with contextually relevant podcast recommendations. Headliner, which creates short video promotions of podcasts and other online entertainment, is providing those recommendations to Newsweek in a deal announced today. Continue Reading
Social behemoth Tik Tok has announced it will end its Tik Tok Music service at the end of November. As a salve to disappointed users, Tik Tok offers a way to transfer Tik Tok playlists to other music streaming services like Spotify and Apple Music. Click for details, some history, and quotes
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Audio advertising company AdLarge is splashing its new deal with audio advertising service company Crystal Media Networks (CMN). The arrangement starts immediately. Alongside this announced collaboration, we learn that Crystal Media Networks will rebrand next year, as Portfolio Media.
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— Dead Or Alive? (Hear Me Out podcast)
— A Happy Return (Matty Staudt) Continue Reading
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
A new way for podcasters to earn sponsorship revenue has been developed by CodeADX, which identifies itself as The Promo Code Marketplace. In this system, podcasters have full control of their sponsors and the products promoted on the show. It’s based on a commission model which generates what CodeADX calls “meaningful revenue,” even for shows lacking a scaled-up audience. Click for the details. Continue Reading