RAIN Notes: Friday, September 24
Jottings of Note
— 51st State? (Audacy)
— Music data (DDEX)
— Bond … Pod Bond. (Podcast Radio)
News
Tech and Kids/Family podcasts bookend men/women gender listening divide
In the recently released Podcasting Today 2021 report from Nielsen, we see an interesting gender breakdown of podcast listening — no doubt useful for podcast advertisers to be aware of. We also look at income and age breakdowns. Click through for details and visuals. Continue Reading
RAIN Notes: Wednesday, September 22
Jottings of Note
— New Phase (Korri Kolesa)
— Marvelous (SiriusXM)
— What’s it Worth? (Podcast Editor Academy)
Cumulus partners with Rolling Stone for TikTok roundup podcast
Cumulus Media is announcing a new partnership with Rolling Stone to produce Don’t Let This Flop, a weekly roundup of highlight content, memes, and trends on TikTok. Hosted by two Rolling Stone writers.
Continue Reading
New advertisers crack Magellan Top 15; nine are five-month repeaters
In Magellan AI’s latest monthly report of top podcast advertisers, tracking August activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. There are only two new ones amid lots of repeaters. Click for details and charts. Continue Reading
Spotify podcast listening to beat Apple, as 35% of Americans will listen to podcasts (eMarketer)
Research firm eMarketer released two connected projections based on a consumer survey fielded in August. First, a prediction that Spotify will overtake Apple in number of people listening to podcasts monthly. Second, a broad projection of podcast listening in the U.S. (That second projection contradicts Edison Research.) Click for details and graphics. Continue Reading
Triton Digital to knit together podcast, broadcast, and streaming in unified buying platform
Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading
RAIN Notes: Monday, September 20
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
SiriusXM lures star execs from EY, Netflix, and Disney to join cross-brand marketing team
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
Podsights expands to attribution measurement of streaming audio
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
Nielsen “Podcasting Today” report — a deep dive with fascinating metrics
In its just-released Podcasting Today report, Nielsen takes a retrospective glance backward in a quick historical roundup of inflection points of a now mature industry. It is fascinating, filled with graphics, and includes lots of commentary. Click through for some highlights, and especially for the fascinating Podcast Genres Duplication Grid. Continue Reading
YouTube and NPM launch YouTube’s first podcast
The headline is that YouTube has its first home-built podcast, but the deeper story is that it’s a bottoms-up collaboration with National Public Media (NPM), the sponsorship sales division of NPR. Click for details. Continue Reading