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UK beats US in online audio listening; loves Spotify and podcasts

United Kingdom residents beat the U.S. when it comes to consuming online audio, and especially enjoys Spotify. Those are two of the many comparative analytics revealed today by Edison Research in the company’s presentation of the first instance of its Infinite Dial consumer survey brand focused on the British Isles,  Infinite Dial UK 2021. Click through for bunches of metrics, graphics, and a link to the entire study. Continue Reading

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New Car Buyers Survey (Edison) details mixed numbers for American radio

Edison Research has released a new study: 2021 Car Buyers Survey. ONe key learning is that 90% of car buyers expect broadcast radio to be standard in-car equipment. As we thumb through the slides, we note some comparative metrics that position American consumers as more detached from in-car listening to AM/FM than in other countries. Click through for details and graphics. Continue Reading