RAIN Notes: April 23
— Upcoming Bigness (The Podcast Show)
— IP vs. AI (Bill Rosenblatt) Continue Reading
News
RAIN Notes: April 22
— Questionable Celebration (The new York Times)
— The Sprawl of Achievement (Webby Awards)
— “I listened, and it made me sad.” (James Cridland) Continue Reading
The Creator side in Coleman/Amplifi research & webinar (part 2)
In part two of the Coleman Insights and Amplifi Media research projct — From Explosion To Evolution: The State Of Video Podcasting — we move from intelligence about podcast consumers to understanding more about podcast creators. (See the consumer side in… Continue Reading
Treading water. Aging. Stability. Ease. Jacobs Media Techsurvey 2025 is bracing and detailed.
Today Jacobs Media released its epochal Techsurvey 2025, in which nearly 25,000 listeners to 500 commercial radio stations in the U.S. and Canada were queried. This annual project was in the field during January and February of this year. We look at key points in Part 1 of our coverage. Continue Reading
“A fantastic way to kick off 2025” — Audioboom Q1 resuts
The company is clearly pleased with its first quarter financials. “Our business model continues to go from strength to strength.” — Stuart Last, CEO, Audioboom Continue Reading
RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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“The core definition of podcasting must evolve” — but not too much
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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Streaming reached 100M subscriptions in 2024; $17.7 billion retail value (RIAA)
Paid streaming was delivered via 100 million subscriptions for the first time in history, increasing total revenue in 2024 by 3% to $17.7 billion (estimated retail value). This from the Recording Industry Association of America (RIAA)’s 2024 Year-end Revenue Report.) Click for details and 50-year charts. Continue Reading
RAIN Notes: March 28
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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RAIN Notes: March 27
— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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76%, 4H 30M, and other metrics in new SiriusXM Media playbook
In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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