RAIN Notes: Monday, February 5
News
Soon to stream everywhere: Rogan & Cooper. But Spotify still makes the money happen.
In a near-simultaneous news blast, podcast superstars Joe Rogan and Alex Cooper both negotiated new contracts with their distribution and advertising partner Spotify. Gone are the exclusive distribution aspects of both contracts. That means The Joe Rogan Experience and Call Her Daddy will be available for playback on any podcast app. Spotify is giving up an exclusivity play, switching to wide distribution and potentially bigger audience as it maintains its ad-rep roles. Continue Reading
RAIN Notes: Thursday, February 1
A year of podcast metrics: Triton Digital annual report
The report’s mission is to “cover trends in podcast listening and the devices and platforms that listeners use.” The sources of its information include a 12,000-subject survey conducted with Signal Hill Insights. Podcast reach continues to grow, but that is only an introductory set of metrics in this deep, granular work, which is a combination of surveys conducted with Signal Hill Insights, and Triton’s ongoing Podcast Metrics ranking. Click for high points and graphs, and the download link. Continue Reading
RAIN Notes: Monday, January 29
— Saddening (Broccoli Productions)
— TranslAItions (Digiday)
— Stepping Up (Morgan Smith / The Podglomerate
December splurge: Top podcast ad spend increases (Magellan)
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading
RAIN Notes: Wednesday, January 24
Triton U.S. podcast ranker: NPR returns; stable top 10; only three new
Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading
Radio advertising and “mental availability” — Peter Field’s study of marketing effectiveness
Pierre Bouvard, Chief Insights Officer at Cumulus Media / Westwood One, is distributing recent analytical work by London-based author and marketing expert Peter Field. It’s a metrics-jammed 25-page presentation. Among the many metrics and charts, we find “mental availability” a compelling and interesting value. Continue Reading
RAIN Notes: Friday, January 19
RAIN Notes: Thursday, January 18
— Trimming (Google / YouTube)
— Unparalleled (Sonnant / Salem)
— Upward (iHeart / BIN)
RAIN Notes: Wednesday, January 17
— Good or Bad? (Oxford Road)
— Sorting Down Under (Triton Digital)
— Challenging Landscape (Amazon Audible)