RAIN Notes: December 11
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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News
Acast acquires Wonder Media Network
Podcast giant Acast has acquired Wonder Media Network (WMN), a strategy, production, distribution, and design firm. The merger will create a new division within Acast called Acast Creative Studios. Wonder’s portfolio of original podcasts comes along with the deal. Continue Reading
November podcast production continues 2024 dip (Listen Notes)
New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
RAIN Notes: December 6
— Iterating The Future (Rockie Thomas)
— A Single Symbiotic Place (Libsyn)
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RAIN Notes: December 5
— Like A Gift (Spotify Wrapped)
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
RAIN’s top-10 best-of crime podcast list comparison 2024
We thought it would be interesting to make a list of lists — specifically, year-end top-10 lists of best True Crime podcasts, 2024. True Crime is a venerable podcast category, one progenitor of which was the Serial podcast. Click for the big graphic. Continue Reading
RAIN Notes: November 27
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
20 of 25 repeats in Edison Top 25 Podcasts in the UK, Q3 2023-24
Edison Research has released its Top 25 Podcasts in the UK for Q3 2024. Edison’s Podcast Metrics product is unique in that it is not dependent on podcast download data and does not require podcast networks to opt into its service — so, any podcast is a candidate for listing. Edison surveyed a minimum of 2,000 weekly podcast listeners in the UK. Click for results and RAIN’s year-over-year comparison. Continue Reading
AccuRadio Shields Listeners from “The Little Drummer Boy” in 2024 Challenge
This holiday season, AccuRadio, one of the world’s leading online radio services, is stepping up to protect listeners from the ultimate seasonal pitfall: Hearing the song “The Little Drummer Boy.”
“We have a foolproof plan to help our listeners stay safe from that song this holiday season,” announced Kurt Hanson, Founder and CEO of AccuRadio.
AccuRadio’s initiative supports the Little Drummer Boy Challenge — a playful annual game in which countless holiday music lovers aim to avoid hearing “The Little Drummer Boy” for as long as possible, from 12:01am local time on Black Friday through 11:59pm on December 23rd.
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AM/FM maintains dashboard ubiquity, but not monopoly (Quu)
In-car technology research company Quu has released its 2024 In-Vehicle Visuals Report, examining radio’s place in top-selling new U.S. vehicles. It is also the inaugural year for this study. Staunchly pro-radio Quu states “With so much listening happening in cars, we must identify our strengths and weaknesses.” In addition to study results, we reveal detailed key takeaways from six industry experts. Continue Reading
Spotify “Super Premium” — hints become expectations for 2025
Spotify, the most popular music streaming service in the world, serving over 100 million tracks to 240 million monthly active users, does not have a high-resolution (“lossless”) audio option. That lack is an unusual lag for a dominant consumer service which leads the industry with many other consumer innovations. The missing piece could be plugged in soon. Continue Reading
Comedy and conversation lead in AnalyticsIQ study of podcast listening behaviors
The firehose of podcast advertising research brings a new deck from AnalyticsIQ, an Atlanta-based research consultancy. The study is titled Podcast Listening Behaviors, and takes its data from Pew Research Center, Forbes, and the IAB.The report’s thesis hangs on two basic facts: Podcasts have grown in popularity, and that growth is an opportunity for marketers. We dive into the numbers.
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