Big 12 Conference chooses TuneIn for athletic audio coverage

TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL.  Continue Reading

Podcast advertising: double-digit more effective than TV/video (Acast/OMD)

Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading