RAIN Notes: October 8
News
RAIN Notes: October 4
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Podcast ads save campaigns from the marketing “Valley of Death”
In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich presentation, podcast ad spend is compared to many other media types, and the concept of “mental availability” is introduced. Continue Reading
RAIN Notes: September 30
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading
Study: Avid podcast listening across established and emerging global markets (Acast)
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Seeking peak podcast: Deadset Studios releases PodPoll 2024
Australian podcast production house Deadset Studios and market research agency Insightfully have released the findings of PodPoll 2024, an in-depth survey into podcasting listening habits and behaviors. Click for details and charts. Continue Reading
RAIN Notes: September 27
— Leaping (Standard Media Index)
— Ratings Excitement (Jacobs Media) Continue Reading
Falling and rising (Tik Tok and Spotify)
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
RAIN Notes: September 23
— Dead Or Alive? (Hear Me Out podcast)
— A Happy Return (Matty Staudt) Continue Reading
RAIN Notes: September 20
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
RAIN Notes: September 17
— Another Pivot (Will Page)
— SIRI Split (Forbes) Continue Reading
Former Pacific Content colleagues launch Sequel (with a capital S)
Andy Sheppard and Tori Allen, both former showrunners at Canadian podcast production company Pacific Content, have joined forces to launch Sequel, which in name and intent provides a similar service as Pacific Content. Click for the detailed history with links. Continue Reading