RAIN Notes: Monday, November 27
— Pure Synth (Anna Indiana)
— Creating and Owning (Pacific Content)
— Unlocking Secrets (podpod)
Author: Brad Hill
Fewer words; better results. Quantifying the “Creative Standout” metric in audio advertising.
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It’s called the Creative Standout score. Click for the explanation, graphics, and a study link. Continue Reading
RAIN Notes: Monday, November 20
Triton podcast ranker: NPR absent; downloads reduced by Apple changes
Triton Digital released its U.S. Podcast Ranker for October, measuring the top 100 podcasts measured by Triton’s service. As always, this ranker connects each of the 100 listed shows with its sales network. The top ten spots are nearly identical to the previous month, and six podcasts debuted on the list. Continue Reading
Spotify expands SPAN audio marketplace in four continents
Spotify is launching its Spotify Audience Network (SPAN) in four new territories: Sweden, Brazil, Mexico, and Japan. This expansion follows an earlier international push this year, which included France, Spain, and Italy. SPAN is an opt-in selection for content publishers. This latest expansion gives Spotify an opportunity to promote it. Continue Reading
RAIN Notes: Thursday, November 16
— Smart (Smartest People In The Room)
— New (Fast Company)
— Beats (San Francisco Public Library)
American news consumption favors digital, ignores print, indifferent to TV and radio (Pew)
The Pew Research Center has mounted a study of how U.S. adults use devices to consume news. The preferences and trendlines are definite: Digital devices on the ascendence, while legacy delivery platforms are in decline. Click for charts. Continue Reading
Magellan AI partners with Sounder for post-campaign measurement and verifications in podcast advertising
AI-powered audio intelligence platform Sounder is partnering with podcast intelligence company Magellan AI to provide advertisers with a holistic solution for comprehensive post-campaign measurement and verification. The deal shapes up with Magellan providing campaign performance insights, and Sounder ensuring brand-safe environments. Continue Reading
Podchaser launches new tech for evaluating podcast ad campaigns
For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading
iHeartMedia and Global join forces in comprehensive international sales and distribution partnership
In a comprehensive new agreement, two of the world’s largest media companies will distribute and represent each other’s podcast portfolios. Two major deal points underpin the architecture of this international agreement. Continue Reading
YouTube intros new AI governance policies. AI helps enforce them.
YouTube has introduced new policies governing how AI-produced videos are presented. In a blog post authored by company executives, new actions and policies are laid out. Click for details and an illustration of flagged content. Continue Reading
RAIN Notes: Tuesday, November 14
— TPX New Hire (TPX)
— Elusively Wrong? (Meredith Rose)
— When in Sweden… (Entrepreneur Magazine)