Cost of podcast advertising drops to three-year low (Libsyn Ads)

The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading

Triton + Nova = “Significant step forward” in Aussie audio advertising

Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading

Tidal intros ownership tracking

Streaming music platform Tidal, founded by music artists and now majority-owned by payment processing company Block Inc., has launched royalty tracking features for artists whose music is represented on the platform. The focus is songwriters, one part of the composer/performer duality which makes music royalties so complex. Click for details. Continue Reading

Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes

The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading