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iHeart jumps on the video podcast train with built-in support

Posted on December 24, 2025 by Brad Hill

iHeartMedia announces the addition of video podcast production to its existing audio toolset. The video workflow is described as “seamless.” Creators will be enabled for audio and video distribution in both the app and web versions of iHeartRadio. In this announcement, iHeart is careful to honor the primacy of audio.” Continue Reading →

News iHeartMedia
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Deloitte doubles down on video pod prediction

Posted on December 24, 2025 by Brad Hill

Finance and consulting giant Deloitte has doubled down on a podcast prediction, issuing the same basic forecast in a Wall Street Journal column, and on its home website. Video Podcast Market Poised for Booming Growth is the WSJ header. As… Continue Reading →

News Deloitte
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RAIN Notes: December 23

Posted on December 23, 2025 by Brad Hill

Predictions (human) – CoHost
Predictions (AI) – ManticAI
Renewal – DAX Continue Reading →

News Howard Stern, IAB
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iHeartMedia plans video podcast rollout

Posted on December 23, 2025 by Brad Hill

iHeartMedia announced its intent to add video podcasting to its creative platform. The rollout date is obscure, defined by iHeart as “early 2026.” No added cost to creators, and the feature will be implemented with standard RSS. Three important features keep the podcaster in control. Continue Reading →

News
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CRB raises mechanical royalty for music creators — gradually over five years

Posted on December 22, 2025 by Brad Hill

The U.S. Copyright Royalty Board has announced new mechanical royalty rates for the creative side of the music industry — songwriters and music publishers. The new rates apply to 2026 and 2027. They are the final two years of the current rate-setting period. Click for details. Continue Reading →

Copyrights & Legal, Royalties
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Acast acquires key German podcast studio

Posted on December 19, 2025 by Brad Hill

Global podcast giant Acast has acquired Wake Word Studios, an audio and video production house based in Munich and Berlin. Wake Word gives up its indie identity in the deal, rebranding as Acast Creative Studios and bolstering its presence in the German market. Continue Reading →

News Acast
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Video, narrative, and ?? Three (kind of) podcast trends

Posted on December 18, 2025 by Brad Hill

Audio research company Signal Hill Insights has released a findings note with three key trends articulated by company President and Partner Paul Riismandel. Much of this report is concerned with narrative podcasting metrics. Continue Reading →

News
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U.S. government threatens Europe with action against firms including Spotify

Posted on December 18, 2025 by Brad Hill

The Office of the United States Trade Representative has issued a warning to the European Union and certain Member States, and cited Spotify as a threatened EU service provider.  Continue Reading →

News
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Edison Research adds demographic info to Golden Globes podcast nominees

Posted on December 17, 2025 by Brad Hill

In the wake of the Golden Globes podcast nominations (RAIN (RAIN HERE), Edison Research is layering its own demographic information atop the honorees. This exercise adds an interesting dimension to each of the of the nominated podcasts. Continue Reading →

News Howard Stern, IAB
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RAIN Notes: December 16

Posted on December 16, 2025 by Brad Hill

Humans outnumbered – David Cohen (IAB)
Having it all – Howard Stern Continue Reading →

News Howard Stern, IAB
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Music discovery: No clear leader (Bain & Co.)

Posted on December 16, 2025 by Brad Hill

Global management consulting firm Bain & Company has released a new piece of research: Music Discovery: “More Channels, More Problems.” Consumers discover new music via more sources than ever before, and these are detailed. “Industry leaders will have to invest in new capabilities and tools,” the company asserts. Continue Reading →

News
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Steve Goldstein: Podcasting 2026: Welcome to the Era of Liquid Content

Posted on December 16, 2025 by Brad Hill

Forget about asking “What’s a podcast?” That hisorical epoch is over, says Steve Goldstein. In this guest column, Steve defines four eras in the history of podcasting. (He brings spaghetti to this analysis.) Continue Reading →

News Steve Goldstein

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