Sharon Taylor — EVP, Triton Digital and ex-CEO of Omny Studio — has released the 2024 edition of Omny’s annual podcast benchmark report. In it we learn about download rates by content category and geographical region, and which of those rates can be considered “good.” Click for numbers and charts. Continue Reading
Audio data and solutions company Sounder, a subsidiary of Triton Digital, “has gone multilingual,” as announced by Triton EVP Sharon Taylor. The announcement rolls up to Triton parent iHeartMedia. Triton Digital faced a daunting challenge in its plan to internationalize Sounder. Continue Reading
— Starting (Sarah van Mosel)
— Leaving (Molly DeMellier) Continue Reading
Audio-first media company Cumulus Media, which owns radio network Westwood One, will release Q1 earnings on May 1. In the meantime, news has broken that Cumulus will depart its place on the Nasdaq stock trading platform, shifting to OTC (Over the Counter) trading. Click for details and comparative stock charts five years apart. Continue Reading
— Upcoming Bigness (The Podcast Show)
— IP vs. AI (Bill Rosenblatt) Continue Reading
— Questionable Celebration (The new York Times)
— The Sprawl of Achievement (Webby Awards)
— “I listened, and it made me sad.” (James Cridland) Continue Reading
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
In part two of the Coleman Insights and Amplifi Media research projct — From Explosion To Evolution: The State Of Video Podcasting — we move from intelligence about podcast consumers to understanding more about podcast creators. (See the consumer side in… Continue Reading
A new research report from Coleman Insights and Amplifi Media is titled From Explosion To Evolution: The State Of Video Podcasting. Findings were released and presented in a webinar hosted by Jay Nachlis (VP / Consultant, Coleman Insights) and Steve Goldstein (Founder / CEO, Amplifi Media). The 25-minute discussion was illustrated by 40 presentation slides. This is Part 1 of RAIN’s coverage.
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In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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