“There’s a new way to listen to music, podcasts, and news with your friends,” gaming and community platform Discord proclaims on its Twitter account. That new way is venerable streaming platform TuneIn. Continue Reading
Westwood One has released the Spring 2024 Podcast Download report. This continuing study seeks to reveal podcast consumer profiles, preferences, and habits. Collaborators in this ongoing project are Cumulus Podcast Network and Signal Hill Insights. In our first summary dive, we present the study’s key findings — two sets of them, actually.
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The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading
In his latest edition of International Radio Trends, guest columnist James Cridland summarizes the Christian Music Broadcasters conference “a radio conference like no other.” — dancing before sessions, bands playing between speakers — “never such a positive and vocal audience. (And he “never felt so old, so British, so reserved.”) Then, back to a key topic lately in this column: The BBC’s plan to insert ads into podcasts. He calls it “penalising the UK public.” Plus much more from Australia and Canada. It’s not called “International” for nothing. Continue Reading
National news organizations are headlining Spotify news this morning: The international streaming giant will raise its premium subscription price. One national publication puts the pricing decision in the context of “Streaming Inflation Continues.” Spotify raised its subscription rates a year ago; before that was a 12-year stretch of stable pricing. Continue Reading