Forget connected cars, Apple is now taking Beats Music to a connected airplane. The tech company announced a partnership with Southwest Airlines to make a library of hundreds of playlists available for free on WiFi-enabled aircraft. Also in Beats Music news, Trent Reznor discussed the streaming service in an interview with Billboard. Continue Reading
Mark Mulligan of MIDiA Research wrote a blog post with his insights about the current price issues for streaming music. He highlighted the apparent either/or choice facing listeners – pick a totally free platform or pay $9.99 a month for a subscription – as a problem for the music industry to solve. Continue Reading
Radionomy announced that it will work with Nobex to create mobile apps for its most popular stations. Through the partnership, 650 of the online radio platform’s stations will receive free apps that will be made available on both the Apple App Store and on Android’s Google Play. Radionomy has made headlines several times this year for its partnerships that furthered the resources available to people who create stations under its banner. Continue Reading
Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy. Guest column by Bret Kinsella of XAPPmedia. Continue Reading