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New Jay-Z album marks first exclusive for Tidal and Sprint

Jay-Z is releasing a new album at the end of the month, but it will be exclusive to his Tidal streaming platform. This new exclusive title, 4:44, marks the first such development for Tidal after its partnership with Sprint. In January, Sprint purchased a 33% stake in the streaming company. With this first shared exclusive, new customers of the telecom’s can have a six-month free trial of Tidal HiFi and listen to the new album for free. Continue Reading

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iHeartMedia launches audio/visual ad project with Fox Networks Group

iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading

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Musical.ly joins the original content bandwagon

Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading