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Edison Research adds demographic info to Golden Globes podcast nominees

Posted on December 17, 2025 by Brad Hill

In the wake of the Golden Globes podcast nominations (RAIN (RAIN HERE), Edison Research is layering its own demographic information atop the honorees. This exercise adds an interesting dimension to each of the of the nominated podcasts. Continue Reading →

News Howard Stern, IAB
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RAIN Notes: December 16

Posted on December 16, 2025 by Brad Hill

Humans outnumbered – David Cohen (IAB)
Having it all – Howard Stern Continue Reading →

News Howard Stern, IAB
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Music discovery: No clear leader (Bain & Co.)

Posted on December 16, 2025 by Brad Hill

Global management consulting firm Bain & Company has released a new piece of research: Music Discovery: “More Channels, More Problems.” Consumers discover new music via more sources than ever before, and these are detailed. “Industry leaders will have to invest in new capabilities and tools,” the company asserts. Continue Reading →

News
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Steve Goldstein: Podcasting 2026: Welcome to the Era of Liquid Content

Posted on December 16, 2025 by Brad Hill

Forget about asking “What’s a podcast?” That hisorical epoch is over, says Steve Goldstein. In this guest column, Steve defines four eras in the history of podcasting. (He brings spaghetti to this analysis.) Continue Reading →

News Steve Goldstein
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NYC Podcast Awards launched; 24 categories, deadlines & costs announced

Posted on December 15, 2025 by Brad Hill

Silver Sounds, a Manhattan production company, has launched the inaugural NYC Podcast Awards. The founding rationale is to bring light to under-recognized creators and creator communities. Click to see how it’s structured, and for the submission link. Continue Reading →

News
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RAIN Notes: December 15

Posted on December 15, 2025 by Brad Hill

Global streaming service Deezer partnered with Ipsos to conduct a consumer survey to discover popular perceptions and attitudes toward AI-generated music. Nine thousand people in eight countries were questioned. Also, a concert violinist makes his own test. Continue Reading →

News
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RAIN Notes: December 12

Posted on December 12, 2025 by Brad Hill

New year forecasting – MIDiA Research
Massive aggregation – AcastBest – NPR
Hot Smart Rich(er) – Steven Bartlett
For early-stagers – Podcast Creator Summit Continue Reading →

News Acat, MIDiA Research
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Acast’s massive podcast aggregation

Posted on December 12, 2025 by Brad Hill

Global podcast giant Acast has upgraded its proposition to podcast clients with what the company calls an industry-first YouTube program. Also, an inventory partnership with digital production house Little Dot. Continue Reading →

Podcasting Acast, LIttle Dot
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Podcast creators under the microscope in detailed Sounds Profitable research

Posted on December 11, 2025 by Brad Hill

Sounds Profitable has released The Creators: Understanding the Modern Podcast Creator. The study was fielded by Signal Hill Insights, and queried over 5,000 Americans 18 years and older. Click for partial coverage and link to the source deck. Continue Reading →

News
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Washington Post intros AI-driven personalized podcasts

Posted on December 10, 2025 by Brad Hill

The Washington Post has introduced podcasts personalized to each user’s preferences of length and topic, and reading history. The mechanism is driven by AI, and is co-created with the AI voicing company Eleven Labs Continue Reading →

News, Podcasting podcating, Wahington Post
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NAB exec testifies in Senate as radio royalty argument grinds on

Posted on December 9, 2025 by Brad Hill

National Association of Broadcasters (NAB) Board DirectorHenry Hinton will enter the long-running fray over the exemption of terrestrial radio from paying performance royalties for airplay of songs. Hinton will argue that stations should continue their statutory exemption. Continue Reading →

News
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RAIN Notes: December 9

Posted on December 9, 2025 by Brad Hill

The main stream – Sounds Profitable
Client-first thinking – True Native Media
Best – NPR Continue Reading →

News Bridge Ratings, USC Anenberg

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