After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts. Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, such as tone, emotional resonance, and content effectiveness. Click to know more. Continue Reading
Audio analytics and research platform Veritonic has delivered a concise and punchy graphical rationale for podcast advertising. (It’s available HERE.) The presentation emphasizes three main points. Click for details and the download link. Continue Reading
In a consumer survey fielded last month by audio analytics and research company Veritonic, hundreds of monthly (or more) podcast listeners were asked about how they relate to audio branding. Click for the big graphic. Continue Reading
In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading
In a guide released today — the Veritonic Podcast Advertising Efficacy Guide — audio intelligence company Veritonic asserts that testing and measurement are primary tools in creating effective podcast ads. While testing and measurement are the broad takeaways, the work digs deeper Continue Reading
Audio analytics company Veritonic has partnered with RealEyes, an AI firm focused on evaluating human response, to create The Veritonic Audio Attention Report. This study leverages the RealEyes visual analysis AI, which uses a webcam-on survey process to capture and overlay realtime reactions to hearing ads. Continue Reading
A new Veritonic survey canvassed 300+ U.S. individuals who listen to podcasts and streaming audio at least once a month. The results indicate how those people listen, and what they want to hear from advertisers during the holiday season. Continue Reading