Veritonic

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Posted on by Brad Hill

After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading →

The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)

Posted on by Brad Hill

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading →

Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)

Posted on by Brad Hill

Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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Veritonic goes to video

Posted on by Brad Hill

Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts. Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, such as tone, emotional resonance, and content effectiveness. Click to know more. Continue Reading →

Podcast ads beat other channels in back-to-school and holiday periods (Veritonic)

Posted on by Brad Hill

In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading →

The on-hold opportunity: Veritonic measures consumer preferences

Posted on by Brad Hill

“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading →