Quick Hits: App Store fees, trial-hopping, new CD Baby exec
Brief news items and worthy reads from around the web: Apple revising some App Store fees; rates of trial-hopping; former ASCAP exec joins CD Baby. Continue Reading
MIDiA Research
MIDiA takes a deep dive into YouTube as a music business
MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading
State of Streaming: Continued growth and an identity crisis [RESEARCH]
Midia Research released a new data report called State of the Streaming Nation, a comprehensive analysis of the audience and economics of streaming music globally. The report positions itself at a pivotal point in the evolution of streaming, marking 2015 as “the year in which streaming music came of age.” At the same time, the conclusion fleshes out a cautionary reality. Continue Reading
MIDiA Research studies high-value streamers, proposes next generation of music products
In the latest study by MIDiA Research, released to its subscribers, new data define high-value music consumers in streaming services, leading to a proposal of future services that for fully monetize music’s best fans. Continue Reading
Mark Mulligan’s new blog post suggests how to fix streaming pricing
Mark Mulligan of MIDiA Research wrote a blog post with his insights about the current price issues for streaming music. He highlighted the apparent either/or choice facing listeners – pick a totally free platform or pay $9.99 a month for a subscription – as a problem for the music industry to solve. Continue Reading
Mark Mulligan: The Three Things Streaming Needs To Fix Next
by Mark Mulligan
This guest column identifies a “middling majority” of music creators whose businesses are not thriving in the streaming music services. Mark Mulligan proposes a formula for better monetizing a band’s relationship with listeners and fans — and offers a worksheet of the model for artists to work with. Continue Reading
Midia Research: The Streaming Effect — streaming growth and the “hierarchy of free”
Midia Research released a report called The Streaming Effect, which gathers some penetration and consumer behavior metrics into a cogent state-of-the-industry message, with a future forecast. Midia founder Mark Mulligan sent us a copy of the subscription report. Continue Reading
New research on “digitally native music consumers”; online music is the key category
MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading