MIDiA Research released its predictions for 2017. Building on some of the major trends seen in 2016, the expectations for the coming year cover several aspects of the audio industry. “2016 was a big year for streaming, and 2017 will be even bigger,” the report reads. Continue Reading
Brief news items and worthy reads from around the web: Apple revising some App Store fees; rates of trial-hopping; former ASCAP exec joins CD Baby. Continue Reading
MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading
Midia Research released a new data report called State of the Streaming Nation, a comprehensive analysis of the audience and economics of streaming music globally. The report positions itself at a pivotal point in the evolution of streaming, marking 2015 as “the year in which streaming music came of age.” At the same time, the conclusion fleshes out a cautionary reality. Continue Reading
In the latest study by MIDiA Research, released to its subscribers, new data define high-value music consumers in streaming services, leading to a proposal of future services that for fully monetize music’s best fans. Continue Reading
Mark Mulligan of MIDiA Research wrote a blog post with his insights about the current price issues for streaming music. He highlighted the apparent either/or choice facing listeners – pick a totally free platform or pay $9.99 a month for a subscription – as a problem for the music industry to solve. Continue Reading
This guest column identifies a “middling majority” of music creators whose businesses are not thriving in the streaming music services. Mark Mulligan proposes a formula for better monetizing a band’s relationship with listeners and fans — and offers a worksheet of the model for artists to work with. Continue Reading
Midia Research released a report called The Streaming Effect, which gathers some penetration and consumer behavior metrics into a cogent state-of-the-industry message, with a future forecast. Midia founder Mark Mulligan sent us a copy of the subscription report. Continue Reading
MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading