Merlin is the newest partner for SoundCloud’s monetization program

SoundCloud has signed an agreement with Merlin that will enable the independent agency’s more than 20,000 labels and distributors to earn money on the platform. The people represented by Merlin will be able to earn royalties from the On SoundCloud advertising program and they will reportedly have involvement in the streaming platform’s upcoming subscription service as well. Terms of the partnership have not been disclosed. Continue Reading

YouTube reaches deal with Merlin, paving way for new subscription service

YouTube has reportedly reached an agreement with indie music rights agency Merlin for its subscription music service, according to Financial Times. If the news is confirmed, this would be a major win for the video network. Merlin represents some 20,000 indie labels, and an agreement with that group helps to round out YouTube’s alliances with the top record labels; it already has arrangements with Universal, Sony, and Warner. Continue Reading