From CES, Pandora announces a new in-car advertising initiative. Ford, BP, State Farm, and Taco Bell have signed on as anchor national advertisers. The new advertising launch applies to Pandora listening that is “natively” installed in cars. There are currently 130 car models which contain native Pandora integration. Continue Reading
Ford, a veteran participant in the CES feeding frenzy, made a pre-pre-show announcement about its AppLink software that powers infotainment functions in SYNC-equipped cars. That’s a lot of buzzwords. Click through to see what it all means. Continue Reading
2013 has been the year for demonstrating how difficult it can be to turn on the radio in new cars with digital dashboards. Ford is making it easier for British drivers to turn on the radio by partnering with U.K. radio app RadioPlayer, which includes hundreds of stations including all the BBC outlets. Continue Reading
The ability to pivot, moving in a new direction from the same vantage, is crucial in basketball and business. Livio, whose acquisition by Ford has lit up the connected-car niche, pivoted adroitly from making internet radio devices to writing car… Continue Reading