RAIN Notes: Thursday, January 18
— Trimming (Google / YouTube)
— Unparalleled (Sonnant / Salem)
— Upward (iHeart / BIN)
— Trimming (Google / YouTube)
— Unparalleled (Sonnant / Salem)
— Upward (iHeart / BIN)
— Good or Bad? (Oxford Road)
— Sorting Down Under (Triton Digital)
— Challenging Landscape (Amazon Audible)
London-based global podcast company Audioboom released a raft of Q4 metrics, as a 2023 trading update. Not a formal earnings report, the release offers financial statistics, commercial developments, and comments from CEO Stuart Last. Continue Reading
— The State of Audio (Edison Research)
— AI voice agreement (SAG-AFTRA)
— New Partner (PRX)
Podcast market intelligence and measurement company Magellan AI has partnered with Adelaide to bring attention metrics into Magellan’s podcast measurement suite. The arrangement will bring out show-level attention ratings by campaign, giving advertisers more insight into campaign effectiveness. The output of Adelaide’s technology is its so-called AU metric, a benchmarking score of listener engagement. Click to learn more. Continue Reading
— Spearheading (iHeartMedia)
— New to the Team (The Podglomerate)
— More Mysteries (Libsyn AdvertiseCast)
Radio/audio giant Audacy is reportedly undergoing bankruptcy negotiations with lenders. The expectation is that Audacy will file for Chapter 11 protection as it renegotiates approximately $1.9-billion in debt. The company is parent company to two acquired podcast studios, Cadence 13 and Pineapple Street Studios. Continue Reading
— Royalty (Bernth Brodtrager)
— Retrospection (Pacific Content)
Continue Reading
Audioboom released a few snapshot statistics for 2023, representing the scale of its consumption, sales, and podcaster payments. Citing an Edison Research metrics, UK-headquartered Audioboom observes that it is the fifth biggest podcast publisher in the U.S.A. Click for more numbers. Continue Reading
— A Caffeinated Milestone (Alan Cross)
— Onward and Upward (Conal Byrne & Jen Sargent)
— Elevation (Audacy)