James Cridland’s Future of Radio: HTTPS websites and iHeartMedia possibly bankrupt?

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Important tech questions about HTTPS websites. Following the iHeartMedia bankruptcy saga. Much more from the audio industry worldwide. Continue Reading

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Edison Research offers status badges for top-ranked podcasts

Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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What makes podcast ads effective? New research.

In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading

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Nielsen’s new radio measurement standard increases reported listening

In the Spring 2025 Nielsen radio ratings period, the measurement company reports “signifanct increases in listening across demographics and time periods. versus Fall 2024. he report represents the May-June-July period. The sudden apparent jump in listening is catalyzed by a change in the Portable People Meters, which now register three-minute listening periods qualifies as the defining standard for listening to a station Continue Reading