76%, 4H 30M, and other metrics in new SiriusXM Media playbook

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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Online Audio for 228 million Americans (Edison Research)

In today’s release of The Infinite Dial 2025 by Edison Research, one of the annually significant metrics is the number of people listening to online audio monthly, and the percentage of the U.S. population represented by that number. We remember the excitement when this graph crossed over the 50 percent mark in 2015. Today we see that number at 89 percent. Click for more of Infinite Dial. Continue Reading