RAIN Notes: July 27
Still the biggest lesson (Laura Mayer)
Continue Reading
News
Acast scores Wapo in comprehensive partnership
The Washington Post has closed a partnership deal with podcasting giant Acast, in an arrangement which covers launching, distributing and monetizing new shows produced by the news organization. The deal is exclusive for Acast. Click for more info. Continue Reading
The AMP Accords arrive, establishing definitions and standards of podcast measurement
Podcast advertising agency Oxford Road has released a 48-page PDF draft document which seeks to define what a podcast is, how usage is measured, and how listener actions are attributed. Much more than a general knowledge workbook of how the podcast business works, this effort modernizes the podcasting/advertiser relationship. Continue Reading
YouTube (Alphabet) exceeds Q2 expectations for ad revenue
The key number in YouTube’s Q2 earning report is 11 billion. More exactly, $11.055 in advertising revenue, and it is a 13% year-over-year increase. Wall Street is cheery about it. Continue Reading
RAIN Notes: July 23
Still the biggest lesson (Laura Mayer)
Direct strategy (Arielle Nissenblatt / )
Escalation MediaCo(IAB) Continue Reading
Acast earnings: Strength and growth
Acast has delivered its latest finance report, covering the second quarter of this year. The headline takeaway: 29 % organic growth and continued strengthening of offering. Click for details. Continue Reading
RAIN Notes: July 22
New guidelines for an old challenge (IAB)
Flexible audio management (IAB)
Escalation MediaCo(IAB) Continue Reading
RAIN Notes: July 21
Settled (Anthropic)
Unlocked (Sureel and Symphonic Distribution) Continue Reading
Steve Goldstein: How Higher Education Built a Thriving Podcasting Community
Broad lessons of podcast success are fine, but in today’s guest column Steve explores smart niches — in particular, higher education. He gives us lessons learned at the recent Higher Ed PodCon in Cleveland. He found a huge range and depth of involvement in podcasting.
Continue Reading
Audioboom H1: rising revenue/profit , new partners, stock chart
London-based Audioboom released its financial report for the first half of 2026, documenting double-digit growth of revenue, profit, and EBITDA, with all public-facing metrics moving upward. Click for details, graphics, and a chart. Continue Reading
Podcast consumers: Leaning in and leaning back (Nielsen)
In the podcast industry’s ongoing effort to attract advertiser attention and buy-in, much of the effort is focussed on basic popularity metrics of the category. In a newly released survey study by Nielsen, the intent is to profile the listeners who are creating so much advertiser interest. Continue Reading
The mighty clip
Podcast clips are not to be underestimated — that’s a message delivered by Tom Webster of Sounds Profitable in a segment of The Podcast Atlas series.
Continue Reading