RAIN Notes: August 12
Growth Not Vanity Amaze Media Labs
Double Focus Henry Blodget
Return Trip Janel Strachan / Ad Results Media
News
Collection yes; enforcement no — in SoundExchange court decision
Performance rights organization (PRO) SoundExchange, the mandated royalty collection agency for digital music performance royalties, has lost a ruling in its effort to gain allowance of legal actions against broadcasters. The controversy is occurring in US District Court for the Southern District of New York. Click for details. Continue Reading
Sharon Taylor elevated to CRO, Triton Digital
Veteran podcast executive Sharon Taylor has been appointed Chief Revenue Officer at audio technology and service provider Triton Digital, where she will report to CEO John Rosso. Australia native Taylor spent three and a half years at enterprise podcast tech and hosting company Omny Studio, where she served as Head of Operations, then CEO from 2016 to 2019. Triton, which is itself a subsidiary of iHeartMedia, acquired Omny Studio in 2019. Continue Reading
RAIN Notes: August 6
The Power of Community Podcast Movement
Seeking Speakers Copyright + Technology conference
Partners in True Crime iHM + BBC
The Wondery Reactions
Yesterday we covered rumors that established podcast production house Wondery had been shuttered. Then a more nuanced situation emerged: Amazon-owned Wondery will be reduced (110 staffers released) and repositioned in a different part of the parent company. Today, we collect public reactions from industry leaders. Continue Reading
Amid media frenzy, Amazon denies shuttering Wondery
In the biggest news item of the day, a unanimity of reporting asserts that podcast studio Wondery will be closed by parent company Amazon. CEO Jen Sargent reportedly will depart. Departmental reorganization is predicted. Podcast production will continue to some extent, and some will be positioned differently within the Amazon distribution empire. Continue Reading
Edison Research offers status badges for top-ranked podcasts
Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
Continue Reading
RAIN Notes: July 31
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
What makes podcast ads effective? New research.
In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading
RAIN Notes: July 28
Closed for Sharpening – JAR Audio
Books vs. Music – Spotify
Continue Reading
Acast Q2: Key metrics continue Q1 growth
In its just-released financial report for Q2, podcast giant Acast shows upward movement in key metrics. This follows a Q1 report which was similarly directed. This finance report is the first to be released with Glen Glenday as CEO. Click for details and links. Continue Reading
RAIN Notes: July 24
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
Continue Reading