In the biggest news item of the day, a unanimity of reporting asserts that podcast studio Wondery will be closed by parent company Amazon. CEO Jen Sargent reportedly will depart. Departmental reorganization is predicted. Podcast production will continue to some extent, and some will be positioned differently within the Amazon distribution empire. Continue Reading
Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading
Closed for Sharpening – JAR Audio
Books vs. Music – Spotify
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In its just-released financial report for Q2, podcast giant Acast shows upward movement in key metrics. This follows a Q1 report which was similarly directed. This finance report is the first to be released with Glen Glenday as CEO. Click for details and links. Continue Reading
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
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AM in the Dash – Radio Ink
Elevation – Matt Hird
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In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
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In a maneuver which creates the UK’s largest homegrown podcast network, pod platform Audioboom has acquired podcast hosting network Adelicious. Continue Reading
Moving Up – iHeartMedia
Radio, AI, and a Quest for Cool – Jacobs Media
Joining Forces – ARN Continue Reading