RAIN Notes: March 28
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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RAIN Notes: March 27
— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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76%, 4H 30M, and other metrics in new SiriusXM Media playbook
In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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RAIN Notes: March 25
— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Golden Rules of Branded Podcasting: Signal Hill Insights releases 2025 Benchmark Report
Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)
One of the most resonant parts of yesterday’s release of The Infinite Dial 2025, the annual survey from Edison Research of digital media consumer behavior in America, is the consumption of podcasts. There are two parts of this: The number of consumers, and the method by which listening happens. Both are important. Continue Reading
Edison Research releases “The Infinite Dial” annual survey of American digital media use
The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America. Click for a link to the data. Continue Reading
Online Audio for 228 million Americans (Edison Research)
In today’s release of The Infinite Dial 2025 by Edison Research, one of the annually significant metrics is the number of people listening to online audio monthly, and the percentage of the U.S. population represented by that number. We remember the excitement when this graph crossed over the 50 percent mark in 2015. Today we see that number at 89 percent. Click for more of Infinite Dial. Continue Reading
Edison Research broadens with Podcast Download Metrics, partnering with SoundStack
Global strategic information company Edison Research has partnered with audio technology and services company SoundStack to deliver a new measurement product: Podcast Download Metrics Service. Click for the deetails. Continue Reading
Interim no more: Kelli Turner assumes permanent CEO leadership of Audacy
Kelli Turner, who has woven a career path with executive roles in banking, Ivy League teaching, media, copyright management, investing, and intellectual property, now becomes the permanent President and CEO of audio giant Audacy. Click for details.
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RAIN Notes: March 17
— The How of Change (NPR)
— Alexa, Whither My Privacy? (Amazon)
— Time (J.D. Crowley)
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RAIN Notes: March 14
— To Bot or Not (On The Record podcast)
— Blueprints For Startup Success (Insider Interviews)
— Smart Scaling (Podcast Advertising Playbook)
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