RAIN Notes: May 5
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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News
RAIN Time Travel: May 2016 headlines
In this monthly feature, we look back one decade and revisit selected headlines. Today — highlights from May 2016. In this month’s edition: Radionomy, SoundCloud, Tidal, the first podcast spike, Podtrac introduces its podcast ranker. streaming revenue breakthrough at Warner, Spotify adds video … and much more. Continue Reading
Magellan expands iHeart relationship; radio gets sharper metrics
Audio advertising intelligence company Magellan AI is announcing an expansion of its partnership with radio colossus iHeartMedia, sharpening the metrics of radio advertising. The intent is to make radio advertising attribution as sharply informative is digital audio. Continue Reading
Good conversation, smart music … oh, and directions. (GM)
Audio chat interface Google Gemini will be installed in General Motors cars, elevating that car company’s vehicle software platform. The upgrade will replace the existing Google Assistant. The value pitch here is a more natural conversation relationship between driver and automobile, going way beyond mapping and directions. Continue Reading
Google Q1: Brief audio references, rising stock
In today’s release of Alphabet / Google’s Q1 earnings statement, we count 33 mentions of “AI” and one mention of “audio.” We’re not offended. Searching for “podcast” in the earnings call transcript calls up a whopping three mentions. Continue Reading
The wild west of AI gives way to structure and strategy (MIDiA Research)
In another study seeking to establish an understanding of AI’s role in music creation and consumption, London-based market research and advisory company MIDiA Research has published The State of AI and music. It’s a data report which seeks to understand who… Continue Reading
Rumor FACTory: SiriusXM and iHeartMedia discuss making an audio behemoth
Rumor buzz is rattling through the industry this week from reports that SiriusXM and iHeartMedia are discussing a merger. If the two powerhouses did combine, it would unify the largest terrestrial radio network in the U.S. with the largest satellite provider. Click for info and quot Continue Reading
iHeart exec launches a “conversation company” for podcasts and live
Gayle Troberman, CMO at iHeartMedia, has launched Bubbler Media, which she characterizes as a “conversation company.” It promises to leverage podcasts, live experiences, and research to engage marketers and brands. Continue Reading
Triton / Nielsen brings more podcast audience visibility
Audience measurement leader Nielsen has proclaimed a new collaboration with Triton Digital to inject audience behavior metrics into Nielsen’s advertiser planning tool. Triton brings the measurement, and Nielsen reps Triton to its vast notebook of advertisers and agencies. Continue Reading
Libsyn makes five podcast deals for “real, lasting business.”
In an example of a current audience-based ad buying, Libsyn has informed us of a new exclusive hosting and ad partnership deal with a selection of five audio/video podcasts, promising reality. Continue Reading
iHeartMedia makes exclusive deal with Citizen Skull
Citizen Skull Productions (founded in 2010) has scored a multi-year developmental deal with audio behemoth iHeartMedia. In the arrangement iHeart gets first look at all projects developed by Citizen Skull. It’s an ongoing, multi-project agreement. The first joint production is announced. Continue Reading
Real results and an attribution void: Podscribe benchmark report
Omni-channel ad measurement platform Podscribe has released the latest edition of its Performance Benchmark Report, revealing Q1 data which aims to provide the latest data, insights, and performance in the audio advertising industry. It’s big. We get you started. Continue Reading