The mighty clip
Podcast clips are not to be underestimated — that’s a message delivered by Tom Webster of Sounds Profitable in a segment of The Podcast Atlas series.
Continue Reading
News
Podcast marketing: Powerhouse, yet skepticism is a barrier
Creators use podcast marketing, but spottily and with doubts. That is the conclusion of a survey conducted by B2B marketing agency Outcomes Rocket, which surveyed 861 marketing and PR professionals in May. Click for key findings and charts. Continue Reading
New audiobook survey: A boost for AI voicing; a blow to human narrators
In a lift for AI voicing services, and a blow to human audiobook narrators, we learn that consumers of audiobook fiction rate AI-generated multi-cast narration higher than human narration. Continue Reading
ChatGPT Justifies its name with new conversational audio interface
Open AI’s ChatGPT AI product enters the conversational audio field with an upgrade called GPT Live. On the technical side we are told about full-duplex architecture, the main output of which is AI listening and speaking in uninterrupted conversation, making the bot capable of communication that resembles normal speaking. We make unabashed Trekkie comparisons. Continue Reading
YouTube surpasses Spotify as UK’s preferred podcast platform (Edison)
It’s a clear milestone in the rise of video-native podcast consumption. Continue Reading
The “brand lift” of podcast advertising measured in new study
The efficacy of podcast advertising has been measured and documented for years. A new report from Signal Hill Insights promises a “fresh approach” to benchmarking the performance of podcast advertising. Continue Reading
Rogers freezes the puck in dramatic Canadian station shutdown
In a startling restructuring action that surprised several thousand listeners, Canadian radio network Rogers Sports & Media shut off six radio stations. Layoffs include station personnel and back-office staff. Continue Reading
RAIN Notes: July 8
PMDMC -> PMGC (Public Media Growth Conference)
Elevation (iHeartPodcasts)
Deeply embedded (Apple Music) Continue Reading
RAIN Notes: July 7
A comprehensive view (Edison Research)
Audio/video journalism pulls in youth & diversity The Economist
A long list indeed British Podcast Awards Continue Reading
Radio listening shift: Broadcast to digital
A radio audience shift has been underway, for 13 years, relentlessly telling a story of migration from broadcast to digital. The data is from Techsurvey 2026, the latest edition of the highly respected annual listener survey conducted by Jacobs Media. Click for more, and a braphic chart. Continue Reading
On-demand surpasses linear listening … more and more
Edison Research brings us insight from its continuous Share of Ear listener survey work. Today we learn that on-demand audio has surpassed linear listening. That is to say, chosen audio programs like podcasts have surpassed passive listening sources like AM/FM and Satellite radio. Continue Reading
RAIN Time Travel: July 2016 headlines
In this monthly feature, we look back one decade and revisit selected headlines. Today: highlights from July 2016. Audio streaming more than doubles in first half of 2016 (BuzzAngle) AdsWizz and National Public Media form podcast-specific advertising marketplace Audio streams… Continue Reading