RAIN Notes: Friday, April 5
News
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
RAIN Notes: Tuesday, April 2
RAIN News changes for the bet– well, it changes.
RAIN News is completing an initiative to become a French-language publication. Nobody is more startled than we are. Continue Reading
Leading online radio service AccuRadio to debut revolutionary new user interface driven by human gestures
Today, AccuRadio launches its new AccuGesture technology. It promises to give the world its first opportunity to move beyond swiping on a screen, using a mouse, or using one’s voice to control the music streaming experience. The gestures seem unusual, but who are we to judge? Continue Reading
Podcasting reaches for 100M weekly listeners: Infinite Dial 2024 (Edison Research)
The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
RAIN Notes: Wednesday, March 27
RAIN Notes: Tuesday, March 26
Triton Digital deepens its relationship with Sounder by acquiring it
Audio adtech company Triton Digital has acquired podcast creation, management, and monetization platform Sounder. It is the latest and ultimate partnership between these two companies in a span of three and a half years. “As part of Triton Digital,… Continue Reading
RAIN Notes: Monday, March 25
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)
AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
RAIN Notes: Wednesday, March 20
— Perfect Alignment (The Podglomerate)
— Enthrallment (Tenderfoot TV)
— Heat (Radiotopia)