Spotify’s Q2 earnings report is presented with a casually positive tone. “Our business continued to perform well in Q2, led by healthy subscriber gains, improved monetization and record profitability.” — that from the public finance statement. Click for details and charts. Continue Reading
— Retracting The Recoil (Spotify)
— Seeing The Audio (Washington Post)
— Speaking The Grit (iHeartPodcasts)
— Breaking New Ground (SiriusXM)
— AM FTW (American Principles Project)
— Back To Roots (John Goforth)
Magellan AI released its Podcast Advertising Benchmark Report for Q2 2024. The 19-slide public PDF dives deep into Magellan’s specialties — the who, how, and how much of podcast advertisers. It’s not a survey; Magellan’s tech analyzed over 101,000 episodes of popular podcasts. Click for methodology, results, graphs, and linkage. Continue Reading
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
UK-based global podcast company Audioboom released first-half earnings. The key performance indicators are unanimously sunny. Click for financial details and detailed comments from CEO Stuart Last. Continue Reading
SoundExchange, the U.S. government-designated royalty collection and distribution agency for streaming music royalties, has sued AccuRadio, the Chicago-based streaming music platform. AccuRadio disputes the claims against it. Click for our coverage, plus both statements in full. Continue Reading
In the latest edition of Borrell Associates Chart of the Week, we notice with interest advertiser interest, and usage, of different media categories. Twenty of those categories are gauged according to a level of interest and use by local media advertisers. Click for observations. Continue Reading
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading