Apple will begin selling Sonos speakers on Oct. 5. The tech company will have the wireless speakers for sale in its brick-and-mortar stores and on its website. Sonos’ PLAY:1 and PLAY:5, two of the company’s most popular products, will be sold by Apple.
There has also been speculation that Apple would release its own wireless, voice-activated speaker, making this tie-up an interesting one. Sonos has pivoted to more directly compete with the Amazon Echo, and Apple is likely interested in that niche as well. Sonos now has some type of deal in place with both tech giants.