In an ambitious and consequential grab, Spotify has acquired two pillars of podcast advertising attribution, Chartable and Podsights. The additions fortify Spotify’s inceasingly formidable podcast tech stack, at the center of which is the Megaphone hosting and ad-tech platform. Continue Reading
Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading
In a vigorous and comprehensive product launch, Spotify today introduces Spotify Ad Analytics, a set of advertiser tools and solutions across podcast and music advertising. The new pixel-based technologies announced today grew from the company’s acquisition of then-indie attribution company Podsights over a year ago. Click for details and analysis of this important evolution in Spotify’s ad business. Continue Reading
When Spotify acquired Chartable and Podsights last month, it was clearly stated that Chartable would be integrated with Spotify-owned hosting and monetization platform Megaphone. Today we learn of progress in that integration. Chartable is winding down its attribution work and throwing it over to former competitor Podsights. Continue Reading