Month: September 2020

iHeartMedia partners with The Recount for three new political podcasts

Posted on by Brad Hill

This appears to be a short-term partnership, at least to start — iHeartMedia and The Recount plan to launch three new political podcasts focused on the upcoming election. Perhaps the podcasts will continue post-election, but the stated launch rationale is “to inform voters’ decisions and actions leading up to this historic moment.” The Recount is a media platform best known for its The Daily Recount video series. Click through for descriptions of the new shows. Continue Reading →

Franchesca Ramsey named host of IAB Podcast Upfront 2020, with co-hosts

Posted on by Brad Hill

The Interactive Advertising  Bureau (IAB) has revealed the host of this year’s Podcast Upfront. This year’s event is virtual, and will be hosted by actress and comedian Franchesca Ramsey. The event transpires over three days next week: September 9-11. Three co-hosts will join Ramsey in managing a sprawling presentation of podcast advertising opportunities. Click through for much more detail. Continue Reading →

Podcasting spot load is 5% as brand advertising grows and revenue steadies (Magellan / Westwood One)

Posted on by Brad Hill

In a data-rich blog post informed by Magellan AI research, Westwood One has published a raft of research findings about podcast advertising. The headline is that podcast advertising is “pandemic proof,” based on the field’s resiliency from pandemic disruption. The study examines month-over-month and quarterly trendlines to track the stability of podcast advertising, a consistently low spot load (to use a radio term), and the continued emergence of brand advertising. Click through for numbers and graphics. Continue Reading →