RAIN Notes: April 10
Spotify
SAX: Spotify launches in-house programmatic ad creation, buying, measurement
Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising campaigns on Spotify. Called Spotify Ad Exchange, and officially abbreviated as SAX, the platform is available via several leading demand-side buying platforms (DSPs). Click for all the info. Continue Reading
Spotify: $10B payout in 2024; $60B lifetime — indie artists highlighted in a raft of metrics
Spotify has released a Music Economics Report for 2024. In it, we see interesting metrics about the platform’s reach, payouts to participating artists, metrics pertaining to songwriters and composers, and the elite class of Spotify millionaires, and much more. Click for detailed coverage and link to the original.
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Rumor (Fact)ory: Spotify to launch add-on service for superfans
The rumor (fact)ory jumped the gun on the post-holiday work week with multiple reports of Spotify readying the launch of a new service tier. Targeted to “super fans,” the new plan would boost Spotify’s monthly subscription price by $5.99 per month. To justify the higher price, three added features are reportedly planned. Continue Reading
A high bar for growth, defying expectations, and more from Spotify to investors
In Spotify’s Q4 earnings call with investors, the word “podcast” was not spoken in the prepared remarks. Only when an investor asked about it in the Q&A portion did the company address its podcast business by name. In reply, Spotify CEO Daniel Ek numbered four ways in which value has been added to Spotify’s advertisers: “AI is one of those ways, video is obviously another one, podcasting is the third, audiobooks is the fourth.” Onekey point: Leaving the door open to charging for ad-supported listening. Click for key points and quotes from Spotify’s Q4 earnings call. Continue Reading
Spotify Q4 earnings and forecast: 1st-time full-year profit
Streaming audio juggernaut Spotify released Q4 earnings. “We ended 2024 with strong Q4 performance, as nearly all of our KPIs exceeded guidance and profitability reached record levels.” thecompany stated. Continued growth is expected for 2025.” Continue Reading
Spotify launches reach-based podcast awards; six shows receive inaugural recognition
Spotify has launched the Creator Milestone Awards to honor successful podcasts. It’s about metrics — no quality judgment in this recognition. Gold, Silver, and Bronze awards are bestowed, Olympics style. The winners are ranked by number of Spotify streams. Click forwinners and other details. Continue Reading
Daniel Ek reportedly adds $27M to series of SPOT cash-outs
We learn from Music Business Worldwide that Spotify founder and CEO Daniel Ek has cashed $27.8 million in Spotify stock (SPOT). While an interesting observation, the cash trade does not imply any negative sentiment. Click for info and the stock chart. Continue Reading
Spotify unleashes new creator program, promises “a better way to earn”
“A better way to earn.” That’s Spotify’s promise to creators as the streaming behemoth launches the Spotify Partner Program, a new monetization system for creators in four continents. Continue Reading
RAIN Notes: January 6
— Terry Foxx (Black Information Network)
— Leading Intelligence (Hetal Thaker Patel)
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RAIN Notes: December 19
— Philosophical (Evergreen Podacsts)
— Mission Critical (Podnews)
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RAIN Notes: December 16
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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