AdsWizz has released a new version of it Ad Insertion Software that includes support for the Remote Audio Data standard developed by NPR. The RAD platform offers reporting on actual listening to a podcast file rather than simply the number of times it is downloaded. Continue Reading
Brief news items and worthy reads from around the web: RAD and the value of podcast listener data. Get an Apple Music year-in-review with this app. Continue Reading
In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading