When we read that Feature.FM would be supplying sponsored music to 8tracks, we took the opportunity to catch up with David Porter, 8tracks founder and CEO, to discuss that deal and native advertising generally. Our conversatijon also went into data science and user personalization. Continue Reading
8tracks, the highly differentiated music service that encourages users to create “online mixtapes,” today released a top-to-bottom redesign of its iOS app, and disclosed its latest audience and business metrics. “”We’re hoping this will be a big event in our history,” CEO David Porter told RAIN. Click for the app review. Continue Reading
8tracks, the popular platform for user-created music playlists, has joined a small group of selected music apps in Microsoft’s Xbox gaming and set-top system. The app landed in Xbox on Monday, and there will be an official 8tracks announcement later today. Founder David Porter talked to RAIN. Continue Reading
David Porter founded 8tracks in 2007 and launched it the next year (on 8/8/08) with a loan against his 401k. The business took its first institutional funding round in October, 2011. We talked to him about mood-activity music discovery, which his service originated. Continue Reading