YouTube has been counting it up, and yesterday announced an enviable metric: One billion monthly podcast users. Tim Katz, Vice President, Partnerships, Podcasts posted the notice with a bit of competitive spirit. Continue Reading
Podcast advertising research and solutions company Magellan AI has released the Q4 2024 edition of its Podcast advertising benchmark report. Click for key findings, link to the source, andlink to an upcoming live webinar. Continue Reading
— Benchmarking (Magellan AI)
— Celebrating and Amplifying (iHeartMedia and Charlamagne Tha God)
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading
Radio grabs 67% of daily time spent listening to ad-supported audio by American 18+ adults, while podcasts claim 18% of that time. These metrics are key takeaways from Nielsen’s just-released Q4 edition of The Record, a quarterly assessment of how U.S. consumers spend their listening time. Click for measurements, visuals, and takeaways. Continue Reading
— Fundamentally Important (SoundStack)
— Black Americans Listen More (News in Depth)
In what is described as a “landmark partnership,” four NYC-area public radio stations are joining resources to create the Tri-State Public Radio Music Collaborative (TSPRMC). Click for details. Continue Reading
YouTube is reportedly planning a new subscripion plan, to be wedged between the current $13.99 Premium plan (all podcast ads removed) and zero-cost ad-supported video watching.
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Edison Research is out today with its Top 25 Podcasts in the UK ranker. Edison’s research is derived from listener surveys, not download counts, and therefore includes podcasts which do not appear on other rankers which lack access to some hosting platforms. Click for the list, and RAIN’s year-over-year and month-over-month comparisons. Continue Reading
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading
— Who Needs a Rest? (Start Here podcast)
— Words and Cars (Jacobs Media)
— Commitment (Jack Myers)