Several music platforms have experimented with branded channels, and Guvera is the latest to hop on the bandwagon. The service has signed on as the official music streaming partner for the Australian Open tennis major. In this capacity, Guvera will host an Australian Open channel with playlists from 16 top tennis pros. More than 1,000 users have already followed the new channel.
Guvera is based in Australia, but has been expanding into other markets over the past months. The company has seen strong growth in India and arrived in the U.S. last month. It recently secured $100 million in financing and is considering an IPO next.