Guvera hits 10 million user benchmark

Guvera canvasGuvera announced that it hit the milestone of 10 million users worldwide. According to the company’s press release, the streaming platform has seen growth of more than 35,000 users joining daily over the past 22 weeks. India has been a particularly strong market for Guvera, and it recently passed the 3 million member mark.

“Guvera will continue to focus on its ‘programmed globally, tuned locally’ approach, ensuring that we are delivering the most relevant and diverse local and international content, playlists and artists to our users,” CEO Darren Herft said. The company uses an ad-supported business model based on branded channels.

The first quarter of 2015 has been a busy time for Guvera. The company acquired Blinkbox Music from Tesco in January, a purchase that added 2.5 million registered users. It more recently debuted a companion app called Fradio that allows its members to broadcast their best playlists to other listeners.

Anna Washenko