RAIN Notes: Monday, October 23
— A Default Winner (The Intelligencer)
— Expanding in DACH (Acast)
— Choosing The Best (The Webbys)
News
Local digital ad spend projected at nearly half of total; national digital % is much higher
Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
RAIN Notes: Friday, October 20
RAIN Notes: Thursday, October 19
RAIN Notes: Wednesday, October 18
— Easily Digested (Westwood One)
— Super-serving The Underserved (Steve Pratt)
— Investments Needed (E.B. Moss)
RAIN Notes: Tuesday, October 17
— Royalty Complexity (Will Page)
— The Winner Will Be… (Radiocentre)
— Radio Metrics On Social (Jacobs Media)
RAIN Notes: Friday, October 13
— Corpus Electrica (Manoush Zomorodi)
— The Apple Influence (Ross Adams)
— Transition (Eric John)
Podchaser launches Airchecks, borrowing a radio term to describe AI verification and insights for advertisers
Podchaser, an Acast company, is releasing a new ad verification layer to its tech stack. Called Airchecks, and honoring the radio heritage of that term, the product leverages AI to analyze keywords and patterns in podcast waveforms. Two main goals propel this venture. Continue Reading
Spotify for Podcasters (S4P) upgrades for customization, discovery, and monetization
Podcasters who distribute on Spotify (the dominant podcast delivery system by far) are recipients of a substantial upgrade of tools for managing the Spotify portion of their businesses. The just-announced upgrade is in three parts, emphasizing presence, insights, and monetization. Click for details and screenshots. Continue Reading
Will Ferrell’s pod network to create multi-platform comedy show and talent incubator
Will Ferrell’s podcast network, Big Money Players, is working with iHeartMedia to create a multi-platform comedy creators program and multimedia comedy show. The talent incubator part of this will roll out at Ferrell’s discretion, highlighting his personally selected comedians. Those individuals will join the BMP network and be showcased across the iHeartMedia ecosystem. Continue Reading
RAIN Notes: Thursday, October 5
Latino podcast listeners control $2.8-trillion purchasing power and podcast ads motivate them
In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
Continue Reading