RAIN Notes: August 2
— Breaking New Ground (SiriusXM)
— AM FTW (American Principles Project)
— Back To Roots (John Goforth)
News
30-second midrolls reign in podcast ads, and much more from Magellan benchmark report
Magellan AI released its Podcast Advertising Benchmark Report for Q2 2024. The 19-slide public PDF dives deep into Magellan’s specialties — the who, how, and how much of podcast advertisers. It’s not a survey; Magellan’s tech analyzed over 101,000 episodes of popular podcasts. Click for methodology, results, graphs, and linkage. Continue Reading
RAIN Notes: Tuesday, July 30
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
Black Podcast Listeners: Business owners, monthly listeners, and more. (Signal Hill / Triton Digital)
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
Audioboom’s robust earnings: “maximizing the value it extracts from downloads”
UK-based global podcast company Audioboom released first-half earnings. The key performance indicators are unanimously sunny. Click for financial details and detailed comments from CEO Stuart Last. Continue Reading
SoundExchange sues AccuRadio over royalties; AccuRadio publicly refutes lawsuit characterization
SoundExchange, the U.S. government-designated royalty collection and distribution agency for streaming music royalties, has sued AccuRadio, the Chicago-based streaming music platform. AccuRadio disputes the claims against it. Click for our coverage, plus both statements in full. Continue Reading
Upside for streaming audio advertising (Borrell Research)
In the latest edition of Borrell Associates Chart of the Week, we notice with interest advertiser interest, and usage, of different media categories. Twenty of those categories are gauged according to a level of interest and use by local media advertisers. Click for observations. Continue Reading
Podcards launches — a smart media card with advanced analytics
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading
RAIN Notes: Monday, July 15
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
Local ad buyers value referrals above all types of advertising
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading
RAIN Notes: Friday, July 12
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
RAIN Notes: Wednesday, July 10
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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