by Steve Goldstein
In the latest guest column from Steve Goldstein, he observes the limited shelf space in podcasting: “In podcasting, the average listener gets to five shows each week. That’s it. For many, time is not elastic.” There is an ABCD solution. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he marches through a litany of podcast listening apps, “a curious business” according to Steve. “Developing a large following is hard and expensive, yet the apps keep coming.” It’s difficult — but not impossible — to break through to scale. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he cites Edison Research indicating that spoken word’s share of all audio listening continues to rise. That’s good news, according to Steve, but the breakdown is troubling for talk radio stations. “Talk radio needs to think beyond the transmitter.” Click through for more metrics and graphics. Continue Reading
by Steve Goldstein
Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading
by Steve Goldstein In his latest column, veteran podcast executive producer Steve Goldstein provides a tutorial on how to conceive and plan a branded podcast. And good news — this is just Part 1 of a two-parter. Part 2 tomorrow. Continue Reading
by Steve Goldstein IN his latest column, Steve Goldstein provides a metrics-rich glance back over 2021. Thirteen milestones of 2021 lead us into the unknown of 2022. It’s a fascinating glance back, and forward. Continue Reading
by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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by Steve Goldstein In this guest column, Steve reflects on the recent on-off-on drama of OZY Media, and considers the story as a cautionary tale for podcasting — “Desperation can lead to warped thinking and questionable tactics.” Read this.
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by Steve Goldstein Radio ownership is down. Digital listening to broadcast radio is only 12% in the U.S. There is no single reason radio’s digital conversion is slow, Steve Goldstein says in this guest column, while noting that “history has been unkind to repurposed content on new platforms.” He offers better examples from other industries and provides a suggestion for radio.
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by Steve Goldstein In this guest column, Steve Goldstein charts two crucial aspects of a podcast: Content value, and awareness. They are not always correlated ideally, which leads to the “Grid of Pain.” Click for the graphic and why it’s essential.
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by Steve Goldstein
If “findability” isn’t in every podcast creator’s lexicon, this guest column by Steve Goldstein will put it there. Steve details the search agony an enthusiastic and motivated user might have (and he did have) finding a podcast after hearing it advertised. An eye-opening read. Continue Reading