Comprehensive coverage of the podcasting industry and its business ecosystem.
Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading
Amazon has ordered two seasons of a television adaptation of the podcast Homecoming. The Gimlet Media show is an audio drama, and is the second program from that podcast network to receive television treatment (a version of Start Up was picked up by ABC this spring). Hollywood’s recent forays into podcasting are further evidence that the audio format has entered mainstream awareness. Continue Reading
A new report has been issued by The Download on Podcasting, the ongoing collaborative study of on-demand audio from DMR Interactive and the Digital Media Research and Development Lab at Texas A&M University. In discussing audience measurement the paper spotlights Nielsen’s technology and compares podcasting to craft beer. Continue Reading
MTV is experimenting with a new approach to one of its popular television shows. Following the final season of its Teen Wolf show, the fictional universe could find new life as a podcast. The show is scheduled to end this summer, but the network is reportedly in early talks with show runner Jeff Davis to translate the concept into a podcast. Continue Reading
Radiotopia announced that its Ear Hustle podcast has been downloaded 1.5 million times. The show came to life as the winner of the network’s Podquest contest last year. Ear Hustle is the work of Earlonne Woods and Antwan Williams, both incarcerated at San Quentin State Prison, and Nigel Poor, a Bay Area artist and professor. Continue Reading
The Interactive Advertising Bureau (IAB) today released a second version of its Podcast Ad Metrics Guidelines (released in September of last year). Public comments are invited. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
Podtrac’s podcast publisher rankings don’t usually show much variance from month to month, but June 2017 marked the arrival of two new companies. ESPN debuted at No. 5 on the list with an audience of 3.5 million uniques in the U.S. Wondery also marked its debit, with an audience of 2.6 million U.S. uniques propelling it No. 7 on the chart. Continue Reading
The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading
Audio app Anchor announced that it now offers distribution to podcast platforms. The burgeoning audio program lets people record short clips onto their phone. Those clips were confined only to the Anchor app, but now users can choose to publish their audio recordings to Apple Podcasts and Google Play Music. Continue Reading
ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading
ABC Radio announced a new podcast called Motivated. The program, hosted by ABC News Correspondent Mara Schiavocampo, will address health, wellness, nutrition and spirituality. New episodes will air weekly on Mondays. Continue Reading