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New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”

A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading

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NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options

In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted. Continue Reading

Podtrac Global Delivery metrics (plus RAIN Remix)

Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading

Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

by Steve Goldstein

“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.” Continue Reading

Ad types, visitor rates, and more in new Podscribe benchmark report

Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading

Acast achieves first positive adjusted EBITDA in Q4.

Acast has released  simultaneous reports for Q4 2023 and full year 2023. The headline news promoted by the company’s press release is that Q4 earned a positive adjusted EBITDA (Earnings before interest, taxes, depreciation, and amortization). It is a self-congratulatory moment for one of the largest podcast and advertising networks in the world — “the global independent power source of podcasting” as the company frames it. Continue Reading