Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

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iHeartRadio to be default live music provider for Alexa children’s products

Posted on by Brad Hill

We know from The Smart Audio Report conducted by Edison Research and NPR, that smart speakers have a special (and perhaps unpredicted) appeal to kids, and therefore to parents who are bringing Alexa devices into their homes. research summary. iHeartRadio is leaping into that space with an announcement today that it will be the default provider of live music content for the newly launched Echo Dot Kids Edition, and the FreeTime Unlimited skill in Alexa. Continue Reading →

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Google: Audio should be a “first-class citizen”

Posted on by Brad Hill

Picking up from yesterday’s Part 1 of the conversation between Pacific Media’s Steve Pratt and Google’s Podcasts Product Manager Zack Reneau-Wedeen, today’s installment in the five-part series has Reneau-Wedeen evangelizing audio and planning its rise in Google information ecosystem. “There’s no good reason why audio isn’t a first-class citizen,” he said. Continue Reading →

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Google lays out basics of long-awaited podcast strategy, seeks to double existing audience

Posted on by Brad Hill

Google intends to double the podcast audience in a couple of years, and correct what it sees as an imbalance in Android’s share of delivery compared to iPhones. Some of Google’s podcast discovery and listening strategy is already implemented, and it shines a meaningful light on Google’s potential power to come from way behind Apple’s 13-year advantage in delivering podcasts to its iTunes and Podcasts app audiences. Continue Reading →

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Podcast Consumer 2018: Share of ear doubles, smartphone dominance, and smart speaker success

Posted on by Anna Washenko

Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading →