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Pandora CEO wants to add “podcast genome project”

Pandora is making plans to broaden its podcast offerings. CEO Roger Lynch spoke with Variety during CES and said his goal is to create “the equivalent of the podcast genome project.” Lynch said the company is working on a system that would allow listeners to browse and discover new shows on Pandora. The move isn’t unprecedented, but there are some questions. Continue Reading

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GM pulls (a few) podcasts into its in-car audio suite

General Motors is reportedly adding podcasts to the dashboard of about one-million cars. Only a handful of podcasts will be included in a proprietary selection. The most interesting aspect of this venture is GM’s recognition of podcasting as a worthy audio category around which to build business relationships and proprietary distribution products. Continue Reading