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Edison Research: All eyes on Australia in new Podcast Consumer report

Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading

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Amazon orders TV show based on Gimlet Media’s Homecoming podcast

Amazon has ordered two seasons of a television adaptation of the podcast Homecoming. The Gimlet Media show is an audio drama, and is the second program from that podcast network to receive television treatment (a version of Start Up was picked up by ABC this spring). Hollywood’s recent forays into podcasting are further evidence that the audio format has entered mainstream awareness. Continue Reading

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Download on Podcasting report: Measurement and podcasting’s long tail

A new report has been issued by The Download on Podcasting, the ongoing collaborative study of on-demand audio from DMR Interactive and the Digital Media Research and Development Lab at Texas A&M University. In discussing audience measurement the paper spotlights Nielsen’s technology and compares podcasting to craft beer. Continue Reading

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MTV’s Teen Wolf show could become a podcast when it leaves the air

MTV is experimenting with a new approach to one of its popular television shows. Following the final season of its Teen Wolf show, the fictional universe could find new life as a podcast. The show is scheduled to end this summer, but the network is reportedly in early talks with show runner Jeff Davis to translate the concept into a podcast. Continue Reading

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Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

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Young listeners boost Australia podcast stats (Infinite Dial)

The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading

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Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading