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Edison/NPR study discovers that smart speakers are essential audio devices

The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading

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Apple announces podcast analytics, an industry breakthrough

At last week’s WorldWide Developer Conference, James O. Boggs, Business Manager of Apple’s podcast division, announced that Apple will introduce podcast consumption analytics later this year. The announcement was tucked quietly onto the end of a long session of WWDC speeches, masking its importance as a much-needed, long-awaited decision by Apple that some industry insiders believed might never come. Continue Reading