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Marketing agency launches Uncover Studios for podcast, multimedia production

Uncover Studios canvas

Uncover Studios announced its official launch as a marketing podcast and influencer company. The company, owned by marketing agency TMPG, creates original podcast content and multimedia marketing campaigns. In a press release, Uncover explained its work as aiming "to maximize brand impact with original podcast shows, custom content, influencer campaigns and large-scale multimedia support."

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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

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PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising.

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AdsWizz to provide dynamic advertising to HowStuffWorks’ podcast powerhouse

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Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised.

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