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Survey: Radio leads music discovery, but on-demand is closing the gap in select groups

Integr8 Research released a third blog post with research into the role of radio for today’s listeners. This installment reflected on radio’s long-standing position as a driver of new music discovery. Traditional broadcast did still post the highest discovery rates across many demographic groups, the lead was much narrower for a few key consumers. Continue Reading

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Pandora “Definitive Guide to Audio” report highlights listening trends chipping away at radio

Pandora has given RAIN News a first look at its 2018 Definitive Guide to Audio, a report on the state of the industry with some statistics on terrestrial radio, streaming music, and podcasts. It’s a beautifully produced collection of data points and research that (unsurprisingly) creates a narrative showing streaming audio in a positive light. But it also does present some of the pain points facing broadcast in particular as audio consumption changes. Continue Reading

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Survey: Radio ownership is dwindling and there’s no clear replacement (yet)

Integr8 Research conducted a survey to explore radio ownership trends and whether the emerging smart speaker product segment is growing into a replacement for radio sets. The company surveyed more than 3,000 radio listeners aged 15 to 39 who are dedicated to a local genre station. Ownership of radios appeared shaky. Continue Reading

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Summer slippage in webcast listening; year-over-year strong (Triton Digital July)

July webcast listening slipped 4% compared to the month before, in a pattern we saw last year in June and July. Every one of the top 20 brands measured by Triton Digital saw a reduction in listening during July. The year-over-year view shows that the tide was higher even as the summer waves got a bit smaller. Continue Reading

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More music, less typing, replacing radios drive smart speaker adoption in new NPR/Edison research

NPR and Edison Research have released the second part of their study on smart speakers and voice control. The first part was released during RAIN’s Podcast Business Summit in New York this June. The latest presentation of The Smart Audio Report focused on the specific activities and details of how and why people are using this new product segment. Continue Reading

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RIAA H1 2017 report: Streaming revenue hits $2.5 billion

For some time now, the music industry has been tracking trends of increased revenue from streaming as income from physical formats and downloads wanes. The RIAA H1 2017 data shows that the first half of this year continued those trajectories. Streaming secured a 62% share of the first-half revenues and total streaming revenue for the period was $2.5 billion. Continue Reading

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New research on listening/streaming preferences charts pros and cons of radio

Research firm Bridge Ratings released a new consumer survey of 2,200 consumers age 12-64 about why they do and don’t like AM/AM, and why they like streaming. There is a clear tilt to this work, as the report does not contain any queries or responses for what people might dislike about streaming. Continue Reading