RAIN Podcast Business Summit delivers key metrics, personalities, knowledge, and networking

The RAIN Podcast Business Summit, a breakthrough event that uniquely presented the business side of podcasting and its opportunity to advertisers, was a standout success to hundreds of attendees representing New York ad agencies, podcasting networks, advertiser brands, technology companies, and many others. Continue Reading


Edison/NPR study discovers that smart speakers are essential audio devices

The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading


Larry Rosin: Rise of Smart Audio

by Larry Rosin

Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading


Apple announces podcast analytics, an industry breakthrough

At last week’s WorldWide Developer Conference, James O. Boggs, Business Manager of Apple’s podcast division, announced that Apple will introduce podcast consumption analytics later this year. The announcement was tucked quietly onto the end of a long session of WWDC speeches, masking its importance as a much-needed, long-awaited decision by Apple that some industry insiders believed might never come. Continue Reading


Nielsen Q4 comparable metrics show smartphones’ growing share

Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading


MIDiA report: Global streaming revenue could be $20.1 billion by 2025

MIDiA Research has released its second State of the Streaming Nation report. It offers a deep dive into both consumer behaviors and market trends for this industry, covering listeners in Brazil, Germany, Japan, Sweden, the UK, and the U.S. The report found that streaming revenue in 2016 was $7.6 billion (retail values). It projected that figure to reach $20.1 billion by 2025. Continue Reading


PwC Entertainment and Media Outlook, Part 2: United States results

Yesterday we shared the top-down global overview from PwC’s Entertainment and Media Outlook. Today’s we’ll drill down into the report’s data specifically for the United States. The results point toward projected total entertainment and media revenue of $666.13 billion in 2017. Music revenue in the U.S. is projected to hit $18.3 billion in 2017 with a CAGR of 5.596% for the report period. Continue Reading


PwC Entertainment and Media Outlook, Part 1: Global results

PwC has published its 18th Global Entertainment and Media Outlook 2017-2021. The annual report offers intensive analysis of several entertainment industries around the world. For music, the outlook seems positive for a digital future, with streaming expected to be the top source of global revenue for the sector. If that prediction bears out, 2017 would be the first year when digital revenue will exceed physical sales on a worldwide scale. Today we’ll dive into the global data, and tomorrow will focus on just the U.S. analysis. Continue Reading


Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading