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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne Edison Research canvas

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising.

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Strong forecast for digital audio advertising and programmatic in Australian IAB survey

IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic.

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Playing music leads consumer satisfaction with voice-activated devices

VoiceLabs voice assistant survey canvas

A new report from VoiceLabs examines the burgeoning market of voice-activated personal assistants. With the pushes by so many tech companies – such as Amazon, Google, and Sonos – into this space, what are device owners actually using them for? VoiceLabs’ used its Voice Experience Analytics service to give some answers to that question.

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App Annie 2016 report: Mobile driving revenue for streaming’s old guard

App Annie 2016 report canvas

Mobile analytics specialist App Annie has published its 2016 Retrospective. The report tracked another year of growth for the app industry, growth in worldwide downloads and time spent in app. Many other reports last year pointed to mobile as a key source of listeners for streaming music services, but this retrospective revealed that it can also be a big revenue driver.

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MusicWatch time spent listening data sees Pandora in the lead for 2016

MusicWatch weekly music streaming TSL 2016 canvas

MusicWatch sent RAIN News a pre-release note with results of its 2016 'Music Streaming Wars' study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers.

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Infinite Dial date is announced: March 9

infinite dial logo 2017 canvas

Edison Research and Triton Digital, co-producers of The Infinite Dial, have announced the date of this year's webinar release: It is March 9 at 2:00pm EST. The broad and detailed survey of American listening behavior has been conducted annually since 1998, producing long-running trend indicators, and is widely considered to be an authoritative snapshot of how and where Americans listen to audio.

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